This page contains a Flash digital edition of a book.
MANAGEMENT MASTERCLASSES I QUANTIFIED SELF TECHNOLOGIES


Quantified Self


Technologies: A blessing or a curse for your fitness business?


Mobile apps for running and fitness tracking, as well as wearable body sensors have become increasingly popular among consumers over the past years and analysts predict the market for wearable devices alone will have grown into an impressive 12 billion dollar industry by 2018. But how do these new innovations relate to the health club industry? Could they be considered a threat or perhaps an opportunity?


uantified Self is a term used to describe the relatively new phenomenon that people measure all kinds of data about themselves using new technologies. While Quantified Self is often used in relation to tracking of physical activity and body metrics, it may also apply to other data such as sleep, productivity or stress. As such, one of the oldest tools within the quantified self-space, must be the clock; after all, tracking of time helps us measure what should do within a day.


Q


A key element within Quantified Self is that it shouldn’t be about data tracking alone, but also about using said data to reflect upon a present state and its development over time. A clear example most of us will be familiar with is the body weight scale. The majority of people weigh themselves at least


32 I body LIFE 2 I 2015


every now and then to see how their body weight has evolved since the last time they did a weigh in. Over the last few years, a wide array of technological innovations have emerged in the consumer market that have pushed the boundaries of what is possible within Quantified Self. New innovations offer increasingly amounts of data and thus more possibilities.


Fitbit


One of the most popular consumer products within the Quantified Self space is the Fitbit™ activity monitor. In short, it’s a pedometer on steroids, which not only tracks daily steps, but synchronizes these to an online website and mobile app. Here the activity data is used to provide tailored feedback, in example in regards to the users daily step goal. While Fitbit is


www.body-life.uk


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72