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MY35 I FACILITY FOCUS


“Our members are people who have tried and failed in normal gyms. They are older (the average age of members is 49), predominantly female (women make up 70 per cent of membership) and they want to lose weight. These are exactly the sort of people traditional gyms would like as members, but struggle to keep hold of,” says Stuart Davis, director of my35.


More importantly, they’re prepared to pay £69.90 a month, which is more than twice the cost of the local leisure centre. So why are more than 350 local people choosing to pay a premium for what is essentially 100sq m of studio space? (The club is confident they will close the year with around 550 members).


According to Davis, it’s due to the combination of four


key factors - personal training, group exercise, an efficient workout and speed.


www.body-life.uk


my35 incorporates all of these elements in a total body workout that lasts just 35 minutes. And it’s able to do this because of the equipment circuit that sits at the heart of the my35 concept. Designed and manufactured in Germany, the Milon Circle is a strength and endurance circuit comprising six strength machines and six cardio units. The strength equipment uses both concentric and eccentric resistance, which according to Milon, achieves 30 per cent more muscle development in half of the time. Users spend 60 seconds on each piece of strength training equipment and four minutes on the cardio kit with 30 seconds of recovery in between each. This allows users to train the whole of the body in a 35 minute workout, and as such they are advised to train just twice every 10 days.


The nature of the circuit, just 12 pieces of equipment, means that people exercise alongside each other in a circle


body LIFE 2 I 2015 I 25


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