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FACILITY FOCUS I MY35


my35


A new health and wellness studio targeting the older, de-conditioned market may be able to teach traditional health clubs a thing or two about serving this hard to reach audience.


t’s a cold, bright day and the sun is streaming through the windows of the my35 health and wellness studio in the centre of the historic market town of Horsham. The open plan facility is striking in its simplicity. White walls, wooden floors, a small coffee area with tables and chairs, and in the middle of it all, an equipment circuit. Music plays in the background, loud enough to be heard without inhibiting conversation, allowing the two members of staff to chat to the few members who are finishing their workouts before the doors close for lunch.


I


Shutting its doors from 2-4pm each day is just one of the ways that my35 differs from your standard health and fitness club. Launched in May 2014, in a former insurance office, the studio also attracts an older, de-conditioned audience; a demographic that often eludes traditional health clubs.


24 I body LIFE 2 I 2015 www.body-life.uk


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