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NEWS & VIEWS I INTERNATIONAL NEWS


Second EHFF to focus on behavioural change


Following a sold-out debut event in 2014, the second annual European Health and Fitness Forum (EHFF) will take place on April 8 in Cologne, Germany.


Jointly organised by EuropeActive and FIBO, the EHFF will take place on the eve of FIBO with around 400 attendees, comprising global players from the fitness industry including operators and the manufacturers, as well as representatives from the media, politics and science.


This year, EHFF delegates will focus on how to encourage more people to do more exercise and, reflecting this topic, the theme of the 2015 EHFF is ‘Encouraging Motivation and Behavioural Change’ in relation to physical exercise.


The in-depth annual survey of European fitness markets, the


‘EuropeActive/Deloitte European Health & Fitness Market Report 2014’, will also be released as well as a book entitled ‘’EuropeActive’s Essentials of Motivation & Behaviour Change’, which will provide information about current training concepts and strategies for motivation.


This year’s impressive speaker line-up will share their experiences on a range of diverse topics including the ‘smart unconscious’ and how the media and messaging can change behaviour, as well as new and valuable insights into the developments in the fitness industry.


Speakers will include the global director of the Ipsos Social Research Institute, Bob Duffy, alongside professor of social psychology Prof. Ap Dijkersterhuis and Nuffield Health’s MD of Corporate Wellbeing Dr. Andrew Jones.


As the Managing Director of the Ipsos Mori’s Social Research Institute and the Global Director of the Ipsos Social Research Institutes in more than 25 countries, Bob Duffy’s EHFF session will focus on the three factors which have the most profound impact on human behaviour.


‘Unconscious Processes’ is the theme of Prof. Ap Dijksterhuis, Professor of Social Psychology at Holland’s Radboud University


Nijmegen. Professor Dijksterhuis will examine how our decision- making process is guided by unconscious needs which we are mostly unaware of, but that have a great influence on how we can address changes in our behaviour.


As Nuffield Health’s MD of Corporate Wellbeing, Dr. Andrew Jones will explore some of the motivational techniques that are used in Nuffield Health’s centres.


The event will also feature a Round Table focusing on the future of the fitness industry. Participants will include Rene Moos, CEO Healthcity/BasicFit as well as Rob Barker, President of Precor Inc. & Executive Board member at Amer Sports; Chris Clawson, President of Life Fitness; Daniel Clayton, Vice President of Global Development at Johnson Health Tech Ltd and Arie van Winkelhof, Managing Director at gym80 International. Confirmed operators at the Round Table will include Jonathan Fischer, CEO Homes Place; Peter Roberts, CEO Pure Gym Limited, and Stefan Tilk, Managing Director of Fitness First Germany GMBH.


The event will end with an evening event in the Rheinterrassen Cologne with delegates enjoying relaxed networking opportunities with some of the most influential professionals from the global fitness industry.


TICKETS Tickets are available through EuropeActive via www.ehfa.eu or email: thesecretariat@ehfa.eu


20 I body LIFE 2 I 2015


www.body-life.uk


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