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UK NEWS I NEWS & VIEWS


Magnus Lidkvist is thinking about the future.


She pointed out that more powerful messages were required to change behaviours and advocated simple daily challenges for individuals to help develop new, healthier habits.


Referencing the opportunities for the fitness industry, examples of short-term challenges were provided such as ’30 burpees in 30 days’.


McGonigal continued to impress the audience with results from various studies where, for example, young women with an exercise buddy were 32 times more likely to have an exercise habit. This alone provides some significant opportunities for creative thinking and programming in our studios & gym floors.


Of course IHRSA also provides a comprehensive Trade Show and with attendees from 84 countries from every continent (with the exception on Antarctica) this ensured that exhibitors had a constant audience, hungry for the latest product launches and improvements. You can read about a few of these in our Style Showcase (page 60-61).


Another crucial lesson in this entertaining session was that we need to be patient and persistent and occasionally recycle old ideas which may have failed previously simply because the world was not ready for them.


The closing keynote was very different again. This was presented by Kelly MgGonigal, PhD, Author and lecturer at Stanford University who specialises in discovering ways to apply new scientific findings to personal health and happiness.


Kelly drew upon her recent work with hundreds of students at Stanford and provided some fascinating insights for delegates to take away and apply to their own lives. One concept she presented was the notion of how humans tend to ‘outsource’ responsibilities to a future version of ourselves; a concept many of the audience identified with; the ‘I’ll start my exercise regime tomorrow!” approach.


Kelly McGonigal asks for more powerful messages to change behaviours.


The audience were enthralled by the quality of all sessions at IHRSA 2015.


www.body-life.uk


body LIFE 2 I 2015 I15


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