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NEWS & VIEWS I UK NEWS


IHRSA 2015: Educating & Inspiring an Industry


“Young women with an exercise buddy are 32 times more likely to have an exercise habit”


The 34th Annual IHRSA International Convention & Trade Show brought together fitness professionals from around the world to meet, network and learn in Los Angeles over 4 days from 11th – 14th March.


The seminar programme was extensive and read like a ‘Who’s Who’ of fitness industry leaders plus a raft of business leaders from other sectors to provide a different perspective for delegates.


3 keys to success


Three Keynote sessions in particular caught our interest; The opening keynote was delivered by the President and Editor-in-Chief of the Huffington Post, Arianna Huffington who spoke about alternative metrics that we should be using to measure and define success. Arianna suggests that in addition to the traditional metrics of money and power, our ability to relax, wind-down and to enjoy the fruits of our labour should be considered as equally important in modern society.


While the concept is not entirely new, it serves as a timely reminder in an age when stress is becoming an ever increasing problem for so many in society and our industry is attempting to re-align itself with the health sector.


Magnus Lindkvist’s keynote took quite a different track.


Magnus is an Author, Trendspotter and Futurologist and encouraged the audience to stop being afraid. He made a compelling point that “we think about how we might lose what we have” while according to Magnus the heart of future thinking is to imagine things will get better.


He points out that the world is constantly changing and we need to embrace change and understand the difference between what he described as Horizontal Change vs Vertical Change.


With horizontal change he explains that businesses tend to fixate on what competitors are doing, which will cause us to stop innovating, resulting in the same thing happening in more places i.e. what was once new and innovative has been replicated across a market (horizontally).


Vertical change however is where the ‘magic’ lies! He encourages business to create OR compete but claims they cannot do both.


In Arianna Huffington redefines success.


order to create we need to unlearn what we know so we can think differently and he cited examples ranging from penicillin (which was an accidental discovery) to the free downloading of music from the internet, which a decade or so ago would have been unthinkable.


14 I body LIFE 2 I 2015


www.body-life.uk


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