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Life Fitness and Nuffield Health to continue partnership


Leading healthcare charity Nuffield Health and Life Fitness are to continue their long-term partnership with a new, three-year preferred supplier contract.


The new agreement follows a strategic review of fitness equipment suppliers and will involve the continued installation of Life Fitness equipment at 75 Nuffield Health wellbeing and fitness centres as well as a further potential 200 corporate sites in the UK.


The full range of Life Fitness cardiovascular equipment, including the new PowerMill Climber and FlexStrider Variable Stride Trainer, will be installed as well as a complete series of strength equipment.


As well as the rollout of the latest equipment with digital consoles across the Nuffield Health estate, the partnership with Life Fitness is intended to further the charity’s development of its digital gym experience, and help to create a seamless, integrated journey for its members.


Dr Andy Jones, MD of Wellbeing at Nuffield Health, said: “Our partnership with Life Fitness will enable further integration of digital technology with virtual and face-to-face services, enabling us to deliver fitness and wellbeing programmes to our members in a way that will make it easier for them to understand, improve and maintain their health.”


Jason Worthy, MD at Life Fitness UK, added: “Our strong partnership with Nuffield Health has developed over 10 years and, during this time, we have continued to develop diverse and innovative fitness solutions to support their expansion.”


As reported in bodyLIFE news ( 4, 2014), Nuffield Health signed £330m of debt facilities to support its long-term growth strategy in the UK’s health and fitness market.


The charity – which champions healthy lifestyles – secured the funding from a combination of banks and institutional lenders to enable further strategic development across its hospitals as well as in the consumer and corporate fitness markets.


Nuffield Health also recently appointed consultancy Handsome Brands to overhaul its brand architecture across the group.


www.nuffieldhealth.com 10 I body LIFE 2 I 2015 www.lifefitness.co.uk www.body-life.uk


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