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THE SIGN OF SAFE NON- SURGICAL


COSMETIC TREATMENTS


T


he non-surgical cosmetic treatment industry is often depicted by the press as a minefi eld of myths, scandals,


scare stories and exaggerated stereotypes that make it seem like an impossible leap for those teetering on the edge of jumping in to the dark and dangerous abyss. Yet, despite the bad publicity and


the incessant stream of horror stories and documentaries featuring botched jobs and bad practice, the industry has continued to soar at accelerated rates year on year, completely unscathed by the recession. Set to be worth a colossal £3.6 billion by the end of 2015, the demand for treatments is greater than ever. Even the scandal surrounding the PIP implants, which dominated headlines in 2012, did little to discourage the popularity of breast augmentations; the demand for which increased by13% the following year. The crisis did, however, force the government to investigate the industry as a whole. Since the revelations that


emerged from the Keogh review, the government has done little to offer any form of immediate action to protect those seeking non-surgical cosmetic treatments such as Botox® and dermal fi llers which account for 75% of the market value. Unlike


its surgical counterpart which has clear and defi ned laws as to who can undertake procedures such as breast enlargement and face lift operations, the non-surgical cosmetic industry remains entirely unregulated; meaning that anyone can legally administer treatments. The consumer is completely in the dark, with no clear and defi ned way of keeping safe. The reality is, underneath all of the horror stories and procedures gone wrong, there are millions of women and men of all ages enjoying the positive effects of their non- surgical treatments. Though often associated with celebrities or the latest line of reality TV stars sporting outrageously voluptuous pouts and augmented cheeks, in actual fact, ordinary, everyday people are seeking treatments that deliver immediate results with little or no downtime. It is likely that you unwittingly know people who have discreet and subtle enhancements that are a million miles away from the botched jobs and frozen, puffy looking stereotypes we often see in the press. Those that visit good, reputable,


safe and qualifi ed practitioners are left with fantastic results that leave you wondering what their secret is. In the right hands the results of non-surgical cosmetic treatments such as Botox® and dermal fillers can be fantastic, restoring a more


youthful appearance, delivering subtle and discreet enhancements that not only make us look better but can win us back the confidence of our youth, which is surely what makes them so popular. But the question is, how do you


fi nd the right person to provide your treatment? The market on the whole, is full of safe, reputable and qualifi ed practitioners who provide a consumer centric service, delivering excellent results and patient care. Up until now, fi nding one has quite simply been a lottery. Sadly, dotted in amongst all of the industry gems there are a mass of unscrupulous people masquerading as trained professionals that entice you through their doors with swanky clinics, expensive websites and unethical advertising techniques. The truth is, without proper training, the results of any non-surgical cosmetic intervention can be disastrous.


Thankfully, now, identifying a safe, medically qualifi ed practitioner’s has never been easier. If you are considering a treatment, you needn’t worry or spend time scouring the internet trying to differentiate between the good, the bad and the indifferent, because Save Face has visited each and every one of their accredited practitioners to ensure that consumers are in safe hands, using safe products in safe environments. 


The register, which can be found at www.saveface.co.uk is now home to over 150 accredited practitioners and clinics throughout the UK. You can use this invaluable resource to research, select and compare procedures and practitioners, if you decide to go ahead with treatment you are fully informed and empowered to make the right choice to suit your needs.


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