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FEATURE ❘ CHALLENGE RIDES


INFORMATION: Further information, and details on how to


enter, can be found at www.greatwestonride.com


Country version of) the famous London to Brighton ride, so it may be on its way to achieving the same iconic status with people travelling to the area from all over the UK to see for themselves what the GWR has to offer by way of a challenge and a great day out. The organisers actually describe the GWR as a ‘challenge ride’ rather than a traditional ‘sportive’ to more accurately reflect its relaxed style - there are no timing chips; it’s a linear (A-to-B) route; all sorts of bikes take part (including tandems and recumbents!); there’s lots of non-lycra clothing on show; and, instead of a goodie bag, participants are treated to what is possibly the best post-ride


hot food in the country! Finally the seafront finish area, with its excellent pop-up event bar and food facilities, provides the perfect setting for friends and family to chill out and celebrate the riders’ achievements. This means that while the GWR has plenty to offer experienced cyclists, not least some spectacular views and scenery, the event also attracts lots of new or inexperienced riders and once again a large number of the 2015 Ride participants will be undertaking their first major long-distance cycling challenge. This has always been a feature of the Great Weston Ride and, as previous participants testify, riders are


comprehensively supported and looked- after from start to finish, regardless of their cycling experience or ability. The ride also has a major partnership with Prostate Cancer UK, the leading male- oriented cancer charity in the UK, and to date riders have raised over £105,000 for PCUK (and over £165,000 for charitable causes as a whole) and the aim is to take those figures even higher in 2015. So whatever your motivation, it seems clear that anyone who is looking for a great cycling challenge and a fun day out should seriously consider the 2015 Great Weston Ride – in fact, it should be on every cyclist’s ‘To Do’ list!


March 2015 l Cycling World 83


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