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FEATURE I SEE.SENSE


FEATURE ❘ XXXXXXXXXXXXXX


World’s first ‘intelligent’ bike light


Manufactured in Northern Ireland, the light uses sensor technology from smartphones. Photo: Steve Behr


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ee.Sense is designed and manufactured in Northern Ireland and is the world’s first ‘intelligent’ bike light that uses sensor technology from smartphones to assess the rider’s environment and respond by making them more visible when they need it most.


When the sensors detect that the cyclist is at a road junction or roundabout, or passing through a dark underpass, it tells the light to flash faster and brighter. Founder Philip McAleese started cycling to keep fit as he commuted to his job in Singapore – but after he was hospitalised in a bike crash he started looking for ways to make his journey safer.


Since 2011, all new European cars and vans have to be fitted with daylight running


lights – but bikes don’t. So McAleese set about finding a way of making a cycle light that was powerful enough to be seen during the day – but that did not require a bulky battery pack to contain all that power. “My epiphany came when I was cycling along looking at the smart phone on my handlebars,” he says. “I realised that the smart sensor technology it contained could be used to give a light situational awareness. In essence, the light could be bright when it needed to be and conserve energy at other times. When we realised that we had the potential for a game changing leap in cycle lighting, my wife and I took the risk of giving up our successful corporate careers to move to my home town, Newtownards in Northern Ireland, to pursue a dream.”


Since launching a year ago on the crowd-funding website Kickstarter, See.Sense is now stocked with global online retailer Chain Reaction Cycles, independent bike shops across Ireland, Northern Ireland and Great Britain and is sold into 45 countries around the world direct from the See.Sense website. The company has won several innovation and business awards and is receiving rave reviews from customers and was featured in the media including The New York Times, The Guardian and The Cycle Show.


INFORMATION:


To find out more go to www.seesense.cc or visit See.Sense at the London Bike Show (in the BikeBiz Innovation Lab).


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www.cyclingworldmag.com I www.cyclingworldmag.ie


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