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NEWS ❘


MARCH 2015


New Sports and Fitness Book Published By Elsevier: “The Science of Fitness” Co-Authored by Legendary Cyclist Greg LeMond and Mark Hom, MD


New book discusses the biological process of fitness, sports nutrition and human endurance Elsevier, a world-leading provider of scientific, technical and medical information products and services, recently announced the pub- lication of The Science of Fitness: Power, Performance, and Endurance co-authored by Greg LeMond, a three-time winner of the Tour de France, and Mark Hom, MD, a Johns Hopkins University trained biologist. Athletes seeking optimal results are often enticed by the promises that the latest health, diet and fitness strategies offer, forgetting that science actually holds the keys to their success. The Science of Fitness explains the connection between


exercise, nutrition, and physiology in layman’s terms, ideal for the experienced and amateur athlete, as well as trainers, and all those interested in developing a serious exercise and fitness regimen. Readers will find important medical and fitness advice about the right exercise and nutrition for enhanced athletic performance, higher quality of life, disease prevention and slowing of the aging process. In addition: • Legendary cyclist Greg LeMond recounts his own athletic journey and conditioning for world class endurance races • The book presents important information about general nutrition, sports nutrition and exercise physiology in a reader-friendly, straightforward style • Co-author Dr. Mark Hom discusses the scientific basis for mitochondrial functions and their relationship to fitness, protein synthesis, quality of life and the aging process


• The book synthesizes the latest research on nutrition, sports nutrition, super foods and the brain/body connection


The Science of Fitness is an ideal book for athletic trainers, competitive and elite athletes, recreational athletes, students of


nutrition, physiology, physical therapy, medicine, and biology, as well as primary care physicians and


endocrinologists dealing with diabetes and obesity patients.


“As a biologist, physician, and avid fitness enthusiast, I searched in vain for the one book that would answer all my questions about exercise, fitness, nutrition and preventative healthcare. During my research, the focus always came back to mitochondria, the dynamos that power every human endeavor,” said Dr. Hom. “I recalled how Greg LeMond’s dominating fitness, dramatic comeback from devastating injury, and premature retirement from racing were also explained by mitochondrial biology. Together, Greg and I have written a revolutionary new book that will forever change how athletes of all types will think about fitness. We go deeper than any previous fitness book into human physiology and cell biology to explain the true source of human energy and how athletes – and ordinary people – can tap into their inner power.” www.store.elsevier.com


YELLOW JERSEY SPONSOR MOUNTAIN TRAX VAUXHALL CYCLING TEAM


Yellow Jersey, the specialist cycling insurance brand, have become an Official Partner of the Mountain Trax – Vauxhall Cycling Team for the 2015 season. The new partnership will see the Yellow Jersey logo displayed prominently on the team’s clothing for all competitions, including the National Cyclocross Championships this weekend where Mark McGuire and Dylan Kerfoot-Robsonwill be vying for a first National Title of the Year. Ben Thomas, Team Manager of Mountain


Trax-Vauxhall, commented: “The team look forward to promoting Yellow Jersey Cycle Insurance. It’s an area in cycling that is sometimes overlooked and we hope we can help educate mountain bikers in the UK about the importance of mountain bike insurance.” Ryan Georgiades, Yellow Jersey Managing


Director, added: “At Yellow Jersey we take pride in our name, we are not only a leading insurer, we are mountain bikers and a part of the cycling community. That is why


8 www.cyclingworldmag.com


we’ve designed this specific insurance product for Mountain Bikes. So if you’re concerned about damage, theft or loss, Yellow Jersey mountain bike insurance has been specifically designed to keep you out on those trails.


The insurance market can be a confusing place, however Yellow Jersey Cycle Insurance offer a straightforward solution to suit every cyclist, whatever your passion. With our mountain bike insurance, you’re covered at home, training, travelling or racing. You can also add road bikes or additional mountain bikes – we cover multiple bikes as standard.


Since starting the business, we have looked for opportunities to demonstrate our unique mountain bike insurance product, and this partnership provides just that. We’re excited about supporting a local team and will be following their every success in 2015, hopefully starting this weekend.” The Yellow Jersey logo will feature heavily on the new 2015 team kit and bring a flash of yellow to the red, white and black kit. The new design is shown right. www.yellowjersey.co.uk


Cycling World Magazine @cyclingworlduk


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