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Business Briefing Stage A series of business development seminars. In association with GS Magazine...

MONDAY 11am. Research & Concept Development - How to create a unique and desirable brand Martin Williams has recently launched his latest high-end food and dining concept, “M”. Here Martin talks about the concept, the site, the development, the product and how he has dealt with all the inevitable teething problems using his wealth of experience. This session is a must for all those looking to launch a new brand or develop and existing one. Speaker: Martin Williams, former MD of Gaucho Restaurants and owner of newly launched brand “M”. 12pm. The A-Z of Finance & Funding Who’s lending and where are the best deals? Join us for a lively panel discussion looking at the different options available to businesses to raise finance discussing safe and risky options. A panel of financial experts with contrast- ing opinion about what is the best way to raise funding. Chair: Adam Tyler, Chief Executive of NACFB. With Crowdfunding expert Frank Webster of SEEDRS and Andrew Taylor, Head of Leisure, Retail & Franchise, NatWest & RBS Sectors & Specialist Businesses, Commercial & Private Banking 1pm. Sales & Marketing - a Master Class An interview and Master Class hosted by Peter Ducker, and introducing one of the most highly respected and experienced Sales and Marketing experts in the business… namely Derek Taylor. This will be a session that features some of Derek’s most important messages, a perfect guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. Peter has chosen Derek because he is a speaker that independent hotels will be especially interested in especially as it will take a master-class format. 2pm. Designing with your business success in mind Understanding spatial design is one of the most important aspects to creating a successful hospitality business. International award winning architect and designer, James Dilley, provides an

insight into this vital and fascinating subject, offering plenty of practical advice. Speaker: James Dilley, Associate Director, Jestico+Whiles 3pm. Design Forum - How much should you pay for design? An audience Q&A session with four eminent designers discussing the value that they can bring to a new project and how their costs can be justified. This session will be chaired by Jeremy Blake of Purcell, with Neil Morten of GMP Design and Clinton Pritchard of MASS Designers. 4pm. 10 Best hospitality Products - The Awards

TUESDAY 9.30am. Business Outlook: Are you ready for what 2015 has in store? The New Year is sure to bring fresh challenges and opportunities for operators across the country. To help you prepare for what 2015 might have in store, The Caterer is working with Christie + Co to present its Business Outlook data for the year ahead. Pulling these predictions into operational focus will be a panel of hoteliers and restau- rateurs to share their expectations for the next 12 months. This breakfast briefing will provide analysis of market movements in hotels, restaurants and pubs in 2015, along with the outlook for the hospitality sector in 2015. Our panel of experts and operators will consider where they think the sector can profit, and what opportunities should not be overlooked. Speakers Chris Day, managing director, Christie + Co

Simon Chaplin, director - corporate pubs, Christie + Co Lee Howard, regional director for the Midlands and Anglia, Christie + Co PLUS a panel of leading operators 11am. Procurement - Buy the best for less - how to keep quality up and prices down! How to purchase quality at best price from reliable suppliers is key to any business. Gordon Anderson has enjoyed a career running the purchas- ing departments on behalf of some of the world’s largest hotel groups: setting hotels up whilst keeping costs

down. This is a rare opportunity to learn everything you need to know about procurement and discover how to avoid costly mistakes! Speaker: Gordon Anderson, Blue Moon Procurement Agency 12.00pm. Marketing - Making your brand the talk of the town A master class from the master of marketing. Hugh Taylor OBE, former Chairman of the Hotel Marketing Association and Director of VisitBritain, will be illustrating how effective, targeted marketing can strengthen any brand and improve the financial perfor- mance of any hospitality business. Speaker: Hugh Taylor OBE, Chief Executive of Michels & Taylor 1pm. INTERVIEW with David Loewi. David is the newly appointed Chairman of The Restaurant Association and Managing Director of D&D London, which owns and operates 30 leading restaurants in London, Leeds, Paris, New York and Tokyo. Here David will be discussing his career, the takeover of Conran Restaurants and the aims and objectives for The Restaurant Association. 2pm. The People Business - How to develop brilliant staff ‘A business is only as good as its people’, as the saying goes. This session focuses on finding, recruiting, develop- ing and retaining the very best people and in doing so, creating a strong and successful business. Speaker: To be confirmed 2.45pm. Food & Drink Menu Development - Create the perfect menu for 2015 Speaker: Neville Moon, UK Head of Innovation for Delice de France. Innovation in food is incredibly important, enabling restaurateurs to stand out from their competitors in a highly competitive hospitality market. In focussing on this Neville will demonstrate how kitchens can achieve a diverse, premium quality menu through a range which offers the quality and presentation standards of a highly skilled chef in a ready-to-serve format. 3.30pm. Forgotten Foods - Is cheap meat the only option? Speakers: Colin Bom, Chief Ops. Officer, and Shane Holland of Slow Foods UK Slow Meat. Our modern lifestyle demands fast and cheap meat, but

comes with hidden costs to the environment, animal welfare, public health and rural livelihoods. That’s why Slow Food UK promotes Slow Meat: eating less, but better quality and more sustainably produced meat. Let us inspire you with practical examples on how producers, chefs and consumers can help make a positive change!

WEDNESDAY 10.30am. Cheers! A business development success story Learn how Freedom Craft Beer was re-financed and developed into a leading brand Speaker: Michael Patton, Oakfield Capital Finance 11.15am. Troubleshooting the industry’s seven biggest problems. Marcus Kilvington, Founder of Food Profits Membership will be talking about the seven biggest industry problems that are keeping pub, restaurant, café, fast-food takeaway, event catering and hotel owners and managers awake at night. He will share some powerful insights and solutions to avoid and overcome them, allowing operators to get back to focusing on running their businesses, trouble free! Speaker: Marcus Kilvington, Food Profits. 12pm. Growing your Business - Advice from the experts. A panel discussion including profes- sionals who have succeeded in creating multi-site operations. This is a unique opportunity to discover how to expand a hospitality business. Here you can find out about fundraising, finding the right site and striking the right deal, brand values and how to cope with the inevitable business growing pains. Speakers: Chair, David Campbell, BDO with Andy Nash, Youngs & Co. PLC. Hotels Division. 1pm. INTERVIEW with Simon Rogan Simon Rogan, Michelin starred celebrity chef.

One of the UK’s best and most respected Chefs will be talking frankly about his own career, the ups and the downs, the critics, his new restaurant in Claridge’s, Michelin stars and what inspires him in the kitchen. Simon will also be answering questions from the audience.

GS Magazine 37

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