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Something to Shh!out about


Jeremy Blake talks to GS Magazine about Purcell’s pioneering work in the hospitality sector....


H


aving launched Shh! Sustainable heritage hotels seven years ago, Purcell enters


2015 with renewed energy demonstrating the strength of their established niche brand in the hospitality market. Earlier projects of Ballyfin in Ireland and Coworth Park Spa, Surrey that encapsulate the core characteristics of the Shh! branding, continue to win significant awards well after completion picking up Best Suite and Best Hotel Spa respectively at the International Hotel Property Awards in Venice last year. Purcell’s first award for the New Year has already been secured where Coworth Park Spa has again been voted Best UK Spa by Condé Nast for 2015. Seen as the Oscars of hotel industry, the Condé Nast Traveller Awards are determined by the hotel guests globally, including high profile clientele such as George Clooney (but more of him later…) and not by a panel of pre-selected judges. Another regular Condé Nast Award winner


is the Grove where Jeremy Blake, Partner and Head of Hospitality at Purcell and the brainchild of the Shh! initiative, has been working consistently for over 20 years. Recent planning consents and plans on the drawing board for this highly acclaimed hotel and holder of the Bilderberg Conference are being progressed to


30 GS Magazine


improve and increase its facilities for the captive audience of London’s Country Estate where the ‘weekend away’ originated in our social history. The Grove’s extensive guest list includes Queen Victoria and Edward VII to film stars shooting at nearby Leavesden Studios such as Hugh Grant and Tom Hanks.


Danesfield House or RAF Medmenham, the


home of photographic intelligence during the Second World War, recently hit the headlines when A-listers George Clooney and Amal Alamuddin held their wedding celebrations at the venue. Their event was held ahead of the proposed new wedding function suite which


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