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Andrea Knights, owner of Forget Me Not Cards & Gifts, West Mersea, Colchester A small shop on an estuary island with a loyal locals customer base.


Category Cute


Name of Publisher Carte Blanche


Product/Name Range Comments Me To You


Humour Paperlink Bottom Line Woodmansterne Truth Facts Photographic Woodmansterne


Loose Leashes and Cattitude


Top: Everyday observations on life on Woodmansterne's Truth Facts range. Right: Adorable puffins on a design from Emma Ball's Coastal Cards range.


Art Contemporary Handmade/Finished Ancillary


Leonard Smith Emma Ball Wendy Jones-Blackett Simon Elvin Allsorted


Inspire Coastal Cards Quicksilver Isabel’s Garden


Cath Kidston gift books and stationery


The ranges are regularly refreshed with different looks and styles to keep up with fashions - ie its shabby chic or 3D designs. It’s been running for years, so customers recognise the range, and new designs are frequently added to the collection. Simple and clear illustrations about everyday life situations that aren’t rude. There are lots of dog owners and animal lovers where we are located, and the cards’ images are different from the many illustrations and paintings of animals on cards available. Pretty and really unusual, these are keep in the bottom draw cards that sell all year round. The watercolour scenes of beach and seaside icons suit where we are located. Our bread and butter line, it always sells and all ages love them. The images of balloons and candles suit lots of occasions. Sales wise they just wipe the floor because of the good price, and new designs are added every few months. It’s a familiar brand and pretty items - they sell themselves!


Alison Allen, owner of Conway Cards, Garstang, Lancashire


Category Cute


A small to medium shop in a market town with a loyal locals and tourists customer base. Name of Publisher


Product/Name Range Comments


Close To Your Heart (GBCC) Carlton (UKG)


Humour Cardmix


Bebunni Boofle


Drama Queen


Photographic Art


Contemporary


Three Peaks Gallery Alex Clark Art


Santoro Graphics


Handmade Ancillary


Blue Mountain Arts (Distributed by Is It Art?) Talking Pictures (Ling)


Santoro Graphics


Lake District and Lancaster Sparkle


Gorjuss


Children Of The Inner Light Stardust


Gorjuss phonecovers, purses, glass cases etc


Both ranges feature nice simple sentiments that are not too over the top, and the designs appeal to a wide age group. There are a lot of Northern humour designs within the range that sell really well in our shop. Superb atmospheric images of local scenes. Alex has an enormous following and there is a huge selection of designs now: The light- hearted illustrations appeal to many customers. Massively popular with ladies young and older, and now the colours have been refreshed the designs are brighter. Deep and quite meaningful, the sentiments are so heartfelt and hit the spot of what you want to say. Very pretty and feminine - something that’s just a little bit extra special. A wide selection of products at a good price point that sell really, really well.


Above: Alex Clark Art's Sparkle range has wide appeal.


PROGRESSIVE GREETINGS WORLDWIDE 75


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