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Design Focus


Woods battle in the Somme. He survived and ended up in Austria working on a farm until the war ended. His brother Bill survived, but his brother-in-law wasn’t so lucky and was killed a month before the war ended. I took the cards with me when I went to


the Somme for the First World War centenary commemorations. After all this time, nearly 100 years later, they were back where they’d first been written. Letters and cards are important in the


army, especially during the First and Second World War, but also when I was serving. When I served in Korea and was on rest and recuperation, I used to send my Mum letters and send my friends cards. It was the only way to keep in touch. A lot of the Chelsea Pensioners here use


the Post Office to keep in touch with friends and family, who can be all over the world. It’s lovely and very fitting that Abacus Cards is now raising funds for our home through publishing cards.”


MORE HEROIC EFFORTS Noel Tatt has been working with Help for Heroes since April last year, giving 7p from the sale of each card to the charity, with a minimum guarantee of £40,000 over two years. Since April however, almost £30,000 has already been raised by the publisher. “Initially we launched with 64 designs


covering birthday, occasions, ages and relations. The response from our customers (and consumers) has been incredible. So much so that we have just launched an extension to the range with a further 24 designs, including larger format 9" x 6" relation titles,” confirmed Michael Griffiths, marketing manager of Noel Tatt. The publisher are also adding further


CONTINUING THE LEGACY All her life Lynn Tait (founder of The Lynn Tait Gallery) has known that she wanted to do something to mark her grandfather’s death in the First World War. But that ‘something’ is getting larger by the day! Following on from her major design competition of last year (in which children and adults were invited to design posters and postcards to commemorate the WW1 centenary, the latter being produced and sold to raise funds for Help for Heroes), she is now following this up by producing a collection of commemorative photographic postcards, with the entire £8 for each set being donated to Help For Heroes. The 16 postcards in the set are largely based on photographs Lynn took on Armistice Day. One historic image however, donated by Mary Evans Picture Library, depicts ‘The Ditchers’, some 1,600 men of the Stockbroker’s Battalion who worked in the City of London who signed to join the war effort in the moat of the Tower of London. Lynn’s grandfather, Ralf Robinson, was one of those Ditchers who never returned. "When I visited the junior schools to tell them


designs to its 2015 Christmas range, plus its entire 2015 Father's Day range is all Help for Heroes endorsed. “Our initial thoughts were that the Help for Heroes endorsement would be


Above: One of the female designs in the Noel Tatt Help for Heroes range.


particularly ideal for male age and relation captions. However, we have found that female captions have proved equally popular,” adds Micheal.


THE AFTER EFFECTS Museums & Galleries is building on its support for the recently re-branded Combat Stress, a charity specialising in the care of veterans’ mental health. As Ben Dorney, art director of Museums


& Galleries, commented: “The success of this rebrand coupled with the obvious need to care for the mental health of returning - and returned - troops from recent


Above: Museums & Galleries is continuing to support the Combat Stress charity (which specialises in the care of veterans’ mental health) through a range of Christmas cards, both singles, packs and a selection box.


conflicts has clearly chimed with the public.” For Christmas 2015, the publisher has launched a range of 23 single cards (15 size 5” x 7” and 8 large square formats), two different card packs and a 20 card selection box, all in aid of Combat Stress.


PROGRESSIVE GREETINGS WORLDWIDE 71


about my WW1competition my aim was to explain to every child what ‘legacy’ meant. It was so moving for me to think that 100 years on those 400 children in their school assemblies were learning and appreciating the sacrifices that those brave soldiers made all that time ago. It has taken so long for us all to comprehend the magnitude of war. My grandfather’s legacy has helped me through difficult times." Lynn is now planning an exhibition in the


Oxo Gallery on London’s Southbank for later in the year, which will see more funds being raised for Help for Heroes.


Above: One of the photographs taken by Lynn that appear in the Help for Heroes postcard set. Below: Lynn Tait’s grandfather. This photograph (from Mary Evans), donated by the picture library, shows some of The Ditchers and appears as part of Lynn Tait’s postcard collection.


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