This page contains a Flash digital edition of a book.
Publisher Profile


valuable lessons I learned right at the start of my career in the industry was when I joined Gibson back in 1991, then a tiny company, was to listen to your customers as without them and without responding to what they are telling you the company will not reach its potential. It sounds simple, but it is amazing how many businesses just do not listen.” Nigel Quiney’s latest development into


planning for its retail customers has come about as a result of listening to its customers’ wishes, according to Alison, to find “a publisher to create a plan to suit the retailer’s needs not the needs of the publisher”. However, while this was an aspiration long before Alison took over as md, it was only made possible when the company installed the Cardmanager software system from Exponential. Using this technology, coupled with the know how of industry planning expert Jean Wayland, so Nigel Quiney was able to christen its first planning experiment in leading department store, Barkers in Northallerton. “We have a large model line of our own, which includes 700 captions as well as general birthday designs,” says Alison, who has a greater product knowledge


A Gifted Move This month sees the launch of C’est la Vie, a collection of female gift stationery which comes on the back of the success of Nigel Quiney’s Doggies and Moggies range. “We have learned a lot since we launched the Pizazz


gift stationery range back in the early days of the brand. Back then we made the range too large and the merchandiser was just enormous. C’est la Vie comprises nine items and is sold in a compact merchandiser for only £70, which is attractive for many of our customers,” explains Alison. “Fiona


Douglass joining us as sales director a few years ago, meant she


Above: The C’est la Vie stationery collection continues the company’s careful expansion into gift stationery.


brought her great gift experience to us [she previously worked for Really Good/Soul], which we have put to good use!” adds Alison. The plan is to follow on from C’est la Vie with an African Animals collection scheduled to launch at PG Live at the start of June.


Left: In a contemporary style, Barkers’ planned racks by NQ. Below left: Among the designs from Nigel Quiney.


of these designs than most mds in middle-sized publishers as she was instrumental in creating the range. “We also are more than happy to plan in whatever other publishers a retailer would


like to suggest. It is all about finding the best selection to suit their specific customer base. There is no place for a ‘one size fits


all’ approach in our mature


market,” says Alison. With the Barkers trial off to a good


start, Alison says that talks are underway with other independents and small groups to extend its planning services to other retailers. Looking beyond this, Alison would also


A Sister Act


Alison Butterworth admits that having more than a passing resemblance to your sister can create confusion, especially if both of you work for the same company and are likely to be seen on the same trade show stand! Both Alison and her sister


Jenny Weare, NQP’s area manager for the North West, are both primed for the annual onslaughts of ‘a case of mistaken identity’ on the Nigel Quiney stand at the Spring Fair. “We both worked at Gibson at the same time too, Jenny joined a year after me in 1992. When she joined Nigel Quiney in 2008, I did ask her “why are you following me?” but it’s fine really, except for the people who think they have seen her, but wave to me and vice versa!”


Above: (Far right) Alison Butterworth with her sister Jenny Weare (middle) at the Cardgains’ charity challenge a few years ago with NQP’s studio manager Carl Pledger (far left), Nick Lee (finance and operations director) and the company’s former sales director Trevor Sowster (right).


like to explore the opportunities of collaborating with other parts of the Simon Elvin Holdings group (which includes Nigel Quiney, Paper Rose/The Art Group, Glick, Polytint and Simon Elvin) on the planning front. “Being part of such a strong group of companies and brands must offer benefits to our customers. Glick already offers impressive display management to create colour themed giftwrappings displays and Paper Rose uses the same Cardmanager software as we do at Nigel Quiney, so a lot of the groundwork is already in place. Something for the future anyway!” It seems as though Nigel Quiney is


entering its second half century with a female managing director who is going to make her mark!


PROGRESSIVE GREETINGS WORLDWIDE 63


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98