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Publisher Profile


Butter(worth) Wouldn’t Melt


Nigel Quiney Publications hasn’t made a big deal about its 50th anniversary - yet! It does after all have a fair amount to celebrate, what with its first venture into planning now up and running in Barkers department store in Northallerton, its renewed commitment on the gift side with the launch this month of its C’est la Vie range, plus a whole raft of new card products. PG caught up with Alison Butterworth, who took over as managing director of NQP last August, to find out about what her first five months in charge of this historic publishing brand has brought.


When someone is in a senior position of a company for many years, as Andy Milne had been at Nigel Quiney Publications as managing director for the last 17 years, it is often difficult to anticipate what changes, if any, will occur when someone different takes over the reins. “I believe you have the right qualities to is what


run Nigel Quiney,” the industry


stalwart said to Alison Butterworth, then the company’s creative director, around a year ago.


“I was rather baffled when he first said


it,” admits Alison. “Baffled, but delighted. I then started to think about it and realised


that I had been making


remarks like “if I was running this company, I would do this.” These words have come back to haunt me as now here I am!” she laughs. Having been the company’s


creative director for the past nine years, prior to officially taking over as


Left: Sisters are doing it for themselves! A Nigel Quiney card design. Bottom left: Alison Butterworth (centre) with Nigel Quiney’s sales director Fiona Douglass and company owner, Simon Elvin at last year’s GCA AGM at Leicester’s Space Centre, shortly after Alison took over officially as NQP’s managing director. Below: Department store Barkers in Northallerton marks Nigel Quiney’s move into planning, an area it is looking to further develop.


managing director on August 1 last


year, Alison was no stranger to the company’s strong business ethics or its position in the market. In fact, she had been instrumental in raising its standing as a leading mainstream player right from the off; notably


spotting the potential of Pizazz and nurturing its development over


the last nine years,


elevating it to a ‘must have’ status few card ranges ever achieve.


Moreover, her wealth of industry


experience, gleaned collectively as part of the Gibson team in the company’s embryonic days,


joining the Post Office,


working with Hallmark in its product team and also with Special Editions on own brand Christmas, has seen Alison gain a pretty rounded view of the trade. “When I joined Nigel Quiney I really did


not think I would end up running the company, but you learn lessons as you go on and thankfully I can now put them all to good use, as well as, of course, learning lots of new aspects,” reflects Alison. “One of the most


PROGRESSIVE GREETINGS WORLDWIDE 61


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