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FEATURE I TEMPUS LEISURE TRUST-EDEN PROJECT


Pedal in paradise on the new Eden Classic cycle ride


The Eden Project today announced a spectacular new mass-participation ride which promises to become one of the top cycling events of the year.


T


he Eden Classic sportive - due to take place on Sunday May 10, 2015 – will offer riders the unique chance to pedal the length of Eden past the world-famous Rainforest and Mediterranean Biomes as they start their challenging journey. They will ascend steep hairpin bends up the side of the former china clay quarry before taking a choice of three routes along the south Cornwall coast and then finishing back over the finishing line in the heart of Eden. The announcement of the inaugural Eden Classic comes hot on the heels


of Eden winning the Best UK Leisure Attraction at the British Travel Awards for a record fourth year running. The British Travel Awards are the industry’s most prestigious awards and are often referred to as the “travel Oscars”.


Gordon Seabright, Director of the Eden Project, said: “We believe that no bike event in the country can offer such a scenic start and end point. Eden in spring will be bursting with colour and life. Add to this the grandeur of some of the most stunning coastal roads in the world and we have a very special ride.


“Riders will be able to bring the rest of the family into Eden free of charge, so everyone can enjoy a great day out.” The Eden Classic will offer riders a choice of three route options ranging from a short yet challenging ride of 35 miles, to a middle distance of 62 miles and a long ride for the experienced sportive rider of 100 miles. Tempus Leisure Trust will be partnering with the Eden Project to organise the event. Eden and Tempus are both charities based in Cornwall.


Geoff Samuels of Tempus Leisure, who has led the development of the route, said:


38 www.cyclingworldmag.com


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