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FEATURE I INNOVATIONS


WingLights R


oad junctions responsible for 75% of cyclist accidents[1] – can this be prevented? London, UK – November


20 2014 – London Start-Up revolutionises cycling with new safety accessory. Three London entrepreneurs have come up with a simple, practical invention which could help make cyclists safer on the streets of our cities. The three – Luca, Agostini and Simon, who live in Central London – are the team behind Cycl, a start-up company which aims to create innovative solutions for cycling safety. With 75% of the 19,000 bicycle accidents a year in the UK occurring at road junctions[1,2],and 57% of those accidents as a direct result of the driver not seeing the cyclist[1], CYCL, have


identified a safety need which they felt compelled to address.


Bicycle hand signals are insufficient


on today’s frenetic and crowded roads, especially at busy junctions. WingLights offer cyclists more presence on the roads, allowing visibility from over 10m away, helping drivers to see cyclists thus dramatically reducing the chance of an accident. Mounted on the handlebars, WingLights are indicator-like-blinkers which also detach and transform into a smart key-ring.


Company cofounder, Luca Amaduzzi, comments, “Our aim is to make the world’s roads safer for cyclist. We believe WingLights will reinforce bike presence on our roads and prevent the chance of accidents.”


Three London Entrepreneurs have devised a new safety accessory.


INFORMATION: For more information about CYCL and their innovative product, WingLights, visit cycl.bike/ks <http://cycl.bike/ks> CYCL is a young startup which is hoping to grow rapidly after being supported by UK Trade & Investment and is on the Oxygen Accelerator programme at the Google Campus London. CONTACT: Simon Bardrick


+44 (0)7514 615297 simon@cycl.bike 5 Bonhill Street, London EC2A 4BX


[1] “Collision Involving Cyclistes on Bristain’s Roads: Establishing the Causes”, TRL Report PPR 445, 2009


[2] “Reported Road Casualties Great Britain: 2013: Main Results”, Department for Transport, 2014


112 www.cyclingworldmag.com


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