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International news


Snap Fitness: Plans for massive growth in India


In addition to its recent announcement that it’s targeting 200 clubs in the UK, international fitness franchise Snap Fitness has outlined plans for major growth in India. It has already opened 50 clubs in India since selling its first franchise in 2009, but Snap Fitness India CEO Dr Vikram BM has now announced plans to launch an additional 300 clubs by the end of 2017. At present, Snap Fitness has more


than 2,000 clubs open or in development worldwide across 15 countries. Details: http://lei.sr?a=9U4j2


Total Gym expands its footprint in the US


Anastasia Yusina, the founder of Strata Partners in Russia, has opened her first club in the United States.


Located in Miami and opened on 1 December, the standalone GRAVITY studio is a boutique offering comprising PT area, Total Gym machines, Star Trac Spinner bikes, TRX and one treadmill. The 200sq m club offers small group training and personal training, with classes that cater for a maximum of 20 people costing US$25; packages are also available. Fifty founder memberships were offered at US$169 a month for unlimited use. Yusina plans to open two of her own


GRAVITY clubs, and then become area developer for south Florida. The first US GRAVITY club, which is not owned by Yusina, opened in Atlanta in June 2014. Details: http://lei.sr?a=s6v6G


Britannia to debut with broad wellness offering


Set to join the P&O fleet in March 2015, the new cruise ship Britannia will offer a wide array of wellness offerings at sea. From a fitness perspective, Britannia


will have four pools as well as a gym and dedicated sports space called The Arena for short tennis, cricket and football. The Oasis Spa – to be operated by Steiner


Leisure – will feature a hydrotherapy suite with heated loungers, waterbeds, a salt cave and a hydrotherapy pool. There will also be 17 individual treatment rooms and the fleet’s first Oasis Villa – a private zone for couples or groups, offering an individual whirlpool and spa therapist. Details: http://lei.sr?a=l1C8Y


20 MD of Indian ops Vikram Aditya Bhatia with Andy Cosslett, Fitness First Group CEO Vivafit continues its global growth


Women-only fitness franchise Vivafit has continued its global roll-out in dramatic style over recent months. India has been a particular focus for the operator, with the first clubs opening in


Lucknow in the state of Uttar Pradesh, and Cochin in Kerala in October. Also in October, a 450sq m club opened in


Vivafit CEO Pedro Ruiz attends the Cochin club opening Read Health Club Management online at healthclubmanagement.co.uk/digital


Jakarta, Indonesia – the country’s first Vivafit – while November saw the cutting of the ribbon of the first Vivafit in Oman, in the capital city of Muscat. A new site also opened in Singapore in November – a market the brand first entered in 2011, where the master franchisee holds an agreement to open 100 gyms. Finally, October saw the signing of a master franchise agreement for Taiwan – with plans for 150 gyms by 2020 – while in November an agreement was signed for the territory of Bahrain. Details: http://lei.sr?a=b7Z5J


January 2015 © Cybertrek 2015 Fitness First India: 30 new clubs Fitness First Group has announced plans to


spend more than Rs160 crores (US$26m, €21m, £16.4m) on its expansion in India, to open 30 new premium fitness clubs in Delhi, Mumbai and Bangalore in the next five years. Based on PricewaterhouseCoopers (PwC)


research, the Indian health and wellbeing market is expected to grow by 50 per cent over the next five years to hit one trillion rupees (US$16bn, €13bn, £10.4bn) by 2015. Fitness First India, which already has


seven clubs, expects to increase its regional membership from 5,274 to 45,000, also adding 1,250 new professional fitness roles.


Every year, four or five clubs will be added


across the three major cities, with the focus remaining on Delhi and Mumbai for the next three years. Delhi is projected to have the largest portfolio with about 15 clubs, while Mumbai will grow to host around 10–12 clubs. There will be an equal split between Premier and Platinum tier clubs. Over the next five years, Fitness First India hopes to launch 12–14 compact clubs, eight to 10 mid-sized clubs and about 10 big box clubs. The venture is expected to boost revenues by Rs300 crores (US$47m, €38m, £30m). Details: http://lei.sr?a=o7R6Y


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