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LA ‘premiumising’ London sites


M3 INDOOR CYCLE M5 ELLIPTICAL AIR RESISTANCE RANGE


There will be 10 LAX clubs in London by the end of 2015, says CEO Martin Long


LA fitness has outlined plans for growth and future investment as the operator neared the end of its CVA process late last year. Speaking exclusively to HCM, LA fitness


CEO Martin Long confirmed that the remaining clubs – following the sale of the 33 sites earmarked in the CVA process – will be predominantly in London and the south-east. He added that this core group of around 50 clubs has performed well, in spite of “significant disruption” to the estate since the CVA was announced in March, with joiners up 10 per cent and revenues up 4 per cent. Capital will begin to be released to the


entire estate at the end of Q1 2015, with scheduled improvements including completing the roll-out of new Primal functional training zones and programming. Throughout 2015, a further seven of the 13 central London clubs will be upgraded and rebranded to the LAX by LA fitness brand – the operator’s premium offering. “We’re ‘premiumising’ our London offering,”


said Long, who envisions a total of 10 LAX clubs in the capital. “In 2015, most investment will be within the M25, but the entire estate will have had a facelift by January 2016.” Details: http://lei.sr?a=c3A5R


énergie targeting ‘biggest growth ever’


énergie Group CEO Jan Spaticchia aims to lead the fitness franchise company through its biggest growth phase yet, with a raft of new gym openings planned in the UK and Europe during 2015. Having finished 2014 with 90 clubs open or in presale, the group aims to open 36 clubs between January and December this year, across its three core brands: Fit4Less, énergie Fitness for Women and énergie Fitness Clubs. In the first three months of 2015, énergie will open two clubs a month, which will increase to three a month from April and four from October onwards. “The fitness franchise market is at a confident high as we enter 2015,” said


January 2015 © Cybertrek 2015


“We researched all the bikes on the market before purchasing. Keiser’s M3 was consistently thought of as the best bike. When we then tested the new M3i at an exhibition, it was obvious why. Keiser’s bikes are built to last, easy to maintain and compatible with IQ technology, providing us with the best performance and


minimal maintenance.” CEO and chair Jan Spaticchia started the franchise in 2003


Spaticchia, whose group has a network turnover of £26m per annum. “2015 is set to be a pivotal year for the group as its looks to create a platform for unprecedented growth.” Details: http://lei.sr?a=y9X4M


Lucy Edwards Project Manager Cycle Rhythm


Keiser UK Ltd 0845 612 1102


@UKKeiser www.keiser.com


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