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Giftware Association news

Find The GA online Top gift competition gets underway

Isabel Martinson Chief Executive

The competition to find the ‘Gift of the Year 2015’ is underway with undoubted benefits for both suppliers and retailers. Can you afford to miss this opportunity to enter?

Major buyers from top national retailers have been lined up to judge the prestigious Gift of the Year 2015 competition which was officially launched at Autumn Fair. Among the panel is Anna Rigby,

head of buying at John Lewis for Home Accessories, Gifts and Seasonal and also Martin de la Fuente, the trading manager non-food for premium brand, Ocado – voted best online supermarket by Which every year since 2010. GA chief

executive, Isabel Martinson welcomed both and said: “While Ocado may be best known for its food, it is always looking for new product from the gift, home and stationery sectors, which are burgeoning markets for the retailer.” A Festive and Seasonal category has been included in this year’s competition

launch and the showcase of this year’s winning and highly commended products on the GA stand was a big draw. There is no doubting the benefits of

a win in the competition and successful companies in the 2014 awards reported impressive sales figures. Kerri Middleton is founder and

Kerri Middleton

open to products which reflect Christmas, Easter, Mothers Day, Fathers Day, Valentine and Halloween. The category will

Ursula Heyland

complement ‘Occasions’ which features products for individual events such as birthdays,

christenings and weddings. According to Isabel there was a

rush of exhibitors to sign up for Gift of the Year 2015 at the Autumn Fair

managing director of Busy B which took the Stationery prize for its Weekly Planner Pad. She said: “I think this award gives retailers confidence to buy in to the product and sales show their customers love it too. It’s a real endorsement of our company.” Ursula Heyland, a director of

Heyland & Whittle whose Mini Reed Diffuser and Votive Candle Gift Set won the Home Fragrance category said: “It’s selling well and Gift of the Year has certainly helped. “I remember Sebastian Conran,

who presented the awards, saying that people like buying into success, so this is something we try and promote. We are very proud and have the certificate on our stand. And he’s right – people do buy into it and they do love it.”

12 Giftware & Home Review November / December 2014

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