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The aptly named ‘Fast Forward’ conference saw the world’s spa leaders gather together in Marrakech on the 10th – 12th September to discuss and learn about the


issue


surrounding the future of the spa and wellness industry. With experts from many and varied domains the group of 400 spa and wellness leaders heard from economists, retail experts and architects among others.


Day One


As Susie Ellis took the stage to launch the summit she spoke about the momentum of the industry, of technology’s role in personal wellness, the


broad wellness spectrum of covers and the


Highlights passionate Wade,


from CEO


industries fact


wellness could soon be mandatory. What a great concept!


speech &


day 1 included from


Founder, a


Magatte Tiossan,


Senegal, about the development of the African spa industry and how to get it right by embracing the culture of Africa.


“Africa has its own health,


beauty and healing arts that must be respected” Magatte advised.


www.spaprofessionalmexico.com that


Peter Greenberg, Travel Editor, CBS News; Host, PBS, Travel Detective, U.S. entertained us with news of wellness tourism around the globe. He touched on a topic very important to Mexico and highlighted how by anticipating the needs and fears of tourists we could overcome challenges. He emphasized that guests are increasingly looking for unique experiences rather than a generic destination.


The day continued with one of the most interesting talks of the summit. Paul Price, CEO, Creative Realities, U.S., enlightened us on the future of retail: mobile marketing, in-store web, wireless power, biometric identifiers and location aware technology could mean staff free stores in the very near future. 3D printing could mean never running out of stock whilst also keeping inventory low. How great would this be for spas?


We were introduced of wellness, Donald B.


to 2 pioneers Ardell, PhD,


Wellness Pioneer & Publisher, Ardell Wellness Report, U.S., and Dr. John W. Travis, Wellness Pioneer & Founder, Wellness Associates, U.S. We took a look back at a ‘defining moment’ from


15


Mexico’s Diana Mestre


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