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EssentialNews


COCA-COLA TO SPONSOR THE LONDON EYE Coca-Cola Great Britain has announced that it will sponsor the London Eye from January 2015. Jon Woods, general manager of Coca-Cola UK and


Ireland, said: “We are delighted to have secured the sponsorship of the London Eye, an iconic London landmark known around the world. “We have a rich history in London, from our sponsorship of the London 2012 Olympic and Paralympic Games


through to the many brand campaigns that have launched in the capital over the decades.


“Sponsoring the London Eye, an iconic landmark that has its own unique history, will help us play an even greater part in future moments of happiness and celebration in the capital.”


More information: Coca-Cola Great Britain +44 (0)208 2373000, www.coca-cola.co.uk/


VAIOPAK FOUNDER NAMED ENTREPRENEUR OF THE YEAR


Joe Fogel, founder of VaioPak, won the Entrepreneur of the Year prize at the Nectar Business Small Business Awards 2014, judged by a panel including star of BBC1’s The Apprentice, Karren Brady CBE. The VaioPak Group incorporates a


comprehensive list of products and services that specialises in all manner of customised foodservice takeaway packaging and other printed consumables/media.


VaioPak’s Joe Fogel and Karren Brady CBE


Karren said: “Joe of VaioPak is a very deserving winner


of the Entrepreneur of the Year prize in this year’s Nectar Business Small Business Awards. The company is a shining example of what this category stands for and Joe is a great entrepreneur to inspire others to do something similar and to be a success – especially in the current economic market. “This year’s Awards have given me the opportunity to meet some of the UK’s brightest business stars and I hope


seeing the success of these engaging and insightful winners will inspire others to start up the business they have always dreamed of but never acted upon. It’s not easy running your own business but these six winners have proven that it’s possible with a clear vision, determination and hard work.” Joe added: “It’s great to be recognised as Entrepreneur


of the Year and to give the business more notoriety. The Award will give customers assurance to know that they are dealing with a credible company and it really shows that we are moving in the right direction. “We recently employed two apprentices which is part funded by the government and it’s going really well — so we’ll definitely now be investing more money into apprenticeship schemes to give others a similar opportunity.”


More information: VaioPak +44 (0) 0845 0177527 www.vaiopak.co.uk


SETTING THE STANDARD FOR SUSTAINABLE CAFES


The Sustainable Restaurant Association (SRA) has worked with Costa to develop a new scheme to support and guide the UK’s more than 10,000 cafés on their sustainability journey.


The new rating for cafés complements existing well recognised certifications like Fairtrade and Rainforest Alliance. Reflecting the nature of the café business, the new rating places a greater emphasis than in its restaurant rating on the provenance of the beverages, including the milk, the high volume of disposable items and healthy eating, to reflect the fact that a large proportion of the sales are from repeat customers. Some 800,000 people visit cafés at least four times a week. Mark Linehan, managing director of the SRA, said: “It’s fantastic to work with the market leaders on a scheme we hope will drive up sustainability standards across the UK’s


10,000 cafés. By going beyond the beans, we’re finally enabling cafés to demonstrate the breadth of their credentials.” The new rating has initially been developed for chains. A tailored version will be available for independent coffee shops and cafés shortly. Philip Lymbery, chief executive of Compassion in World Farming, added: “People are rightly concerned by the provenance of their coffee, but many may forget about the sustainability and animal welfare credentials of the other products they buy in cafés daily. We welcome this new


rating as it looks at the bigger picture.”


More information: Sustainable Restaurant Association +44 (0)207 4794224, www.thesra.org


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