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novus advert 10/1/14 2:15 pm Page 1 EssentialTea customers.”


Adrian says the Eros range of Fairtrade and Organic bagged teas is ideal for any foodservice outlet.


Adrian says:


“Flavours have been carefully chosen to meet the ever-increasing consumer demand for


Matthew Algie’s Apple Loves Mint won three gold stars at this year’s Great Taste Awards


specialist, gourmet teas with Organic and Fairtrade accreditation.”


The new range consists of 10 flavours. All varieties are certified Organic, four are also Fairtrade – English Breakfast; Earl Grey; Green Tea; and Peppermint. Other flavours include; Camomile; Lemongrass, Ginger & Citrus; White Tea, Elderflower & Apricot; Red Berries; Vanilla Chai and Decaffeinated Breakfast. Tea is a very important part of the customer drinks repertoire and after many years of coffee dominating hot drinks menus, tea is now making a noticeable come back, says Andrew Jack, head of marketing at Matthew Algie.


Drury is a new range of tagged and enveloped teabags from The Drury Tea & Coffee Company


Andrew says: “The rise in popularity of high quality, unique offerings is being driven by a need to differentiate from what can be bought on the average supermarket shelf. “When it comes to great tasting tea, customers are increasingly looking for unique flavours. Matthew Algie has seen a significant rise in popularity of its loose leaf Suki tea range – with particular growth in distinctive flavours such as Earl Grey Blue Flower and Belfast Brew.” Andrew says that fruit tisanes and infusions are also making their mark, especially flavours such as Mango Tango and Spiced Citrus, which work equally well served cold as they do hot. Andrew says: “This flexibility makes Suki tea ideal for seasonal drinks; they can be served as winter warmers as well as thirst-quenching iced drinks in the summer.


“Suki tea’s big flavour comes from


sourcing the finest loose leaf teas. There are 19 loose leaf artisanal teas


Award winning Novus Tea, Premium Loose Leaf teas also presented in a biodegradable pyramid, with string & tag. Available in three formats, envelopes, re-sealable pouches of 100 or 12 and loose leaf. Twenty five flavours to choose from including black, green and herbal tea with organic options. Premium high quality display merchandising, marketing and full training available.


For more details visit www.novustea.co.uk or call 01621 776179


ENGLISH BREAKFAST


PERSIAN POMEGRANATE


CITRUS CHAMOMILE


SAPPHIRE EARL GREY


DRAGONWELL GREEN


EGYPTIAN MINT


ORGANIC JASMINE


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Essential Café


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