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The London Tea Company also offers a range of branded POS material such as table talkers, posters, branded display systems and window stickers to help you drive tea sales. Tetley is fusing favourite blends with


on-trend natural flavours to create a new Mood Infusions range. Launched exclusively for foodservice, the new range allows caterers to serve the right tea for the right moment. Whether customers seek a sense of ‘Calm’, an element of ‘Serenity’, a feeling of ‘Warmth’ or just a ‘Pick Me Up’ at the end of a long day, Mood Infusions will enhance the experience of tea drinking that customers expect out of home. Dorothy Sieber, Tetley’s marketing director, says each Mood Infusions blend has been carefully crafted to deliver an indulgent flavour and aroma, with natural ingredients.


“By mixing some of our most popular blends with quirky, on-trend flavours, the Tetley expert tea blenders have created an out of home range with a difference.


“Inclusion of unusual ingredients such as sarsaparilla root, red clover and star anise means the Mood Infusions range really does have something new to offer – and it’s sure to get customers talking.”


Made with health-conscious customers in mind, all four blends are naturally caffeine free and can help boost hydration. With 20 individually sealed envelopes in each pack, Dorothy says the Tetley Mood Infusions range will give a premium feel to any outlet with flavor combinations created by industry-leading blenders. Peros says operators need to concentrate on added value to differentiate


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their tea offering and drive revenue. Adrian O’Hare, sales director at Peros, says: “To make the most of the huge market potential for gourmet tea, for example, businesses need to add value to their offering in order to be able to charge more for it. “This can be done in a number of ways; by making and serving it


properly; by creating a sense of theatre; by offering a variety of gourmet teas; by understanding and showing enthusiasm for tea; by communicating the health benefits of tea; by combining the tea with food products (afternoon tea and cakes, for example) and by making sure the ethical credentials of your tea are first-class.”


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Adrian says the good news is these can all be achieved relatively easily, not only by choosing the right range of tea, but also through careful staff training. Adrian says: “It’s important your staff show enthusiasm for the teas you offer, to understand their origins and credentials and to communicate these to your customers. This understanding helps add perceived value to your offering. This should also be done through menus, table-talkers and other point of sale equipment. “The individual tastes of your teas and their organic credentials, can be promoted in exactly the same way as single-origin coffees are sold. Just like coffee, teas sourced from different parts of the world have very distinct taste and colour characteristics - it’s vital to appreciate this and helpful to convey this knowledge to your


Peros says its Eros range of Fairtrade and Organic bagged teas deliver delicious flavours picked from around the globe


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