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EssentialTea


A PROFUSION OF INFUSION


Keeping a tea menu fresh and exciting can be a challenge, but there are many flavour packed and innovative ideas available to take your tea offering to the next level.


presentation and serving of the tea, as well as the ‘selling’ ability of your staff.” The London Tea Company has announced that the brand is now fully Fairtrade certified across all blends and formats. The full range of Fairtrade certified products covers enveloped tea bags, biodegradable pyramid bags and loose leaf teas, allowing operators to choose the best format for your business.


Matthew Wilson, UK national account manager for The


Flavours like Novus Tea Persian Pomegranate gives operators a chance to extend their tea menu


One way of differentiating a hot beverage offering is by concentrating on high quality products and excellent service. Look for gourmet teas and infusions which both provide an opportunity for added value. High quality teas, like coffees of the same ilk, are experiencing strong demand from consumers at the moment, so operators should take advantage of this as soon as possible. Allan Pirret, sales director of Novus Tea, says: “There is


a huge, growing market for ‘out of home’ tea which remains largely untapped by operators who have concentrated instead on the flourishing coffee market. Surprisingly, every day, Britons consume more than twice as much tea as coffee. “This market can be turned into a foodservice opportunity, but only if operators get their offering right; first, by satisfying specific consumer demands and second, by providing a ‘tea experience’ on a par with the very best artisan coffee.” Traditional favourites are still the best sellers. English


The London Tea Company is now fully Fairtrade certified across all blends and formats


Breakfast is the top selling black tea and Earl Grey is the leading flavoured tea and these two options should always be the first two names on a well-chosen premium tea menu. Allan says: “However, Dragonwell Green tea and Egyptian Mint often outsell Earl Grey and come close to English Breakfast volumes, whilst other flavours such as Persian Pomegranate, Chai and Citrus Chamomile often make up a significant percentage of sales.


“This often gives operators the confidence to extend their menu and shout loud about the range of options available. In order to increase revenue you need to show your customers they’re getting great value from your premium tea offering. “So, apart from getting the range of premium tea right, it’s important that you convey this sense of value through the


London Tea Company, says: “With significant growth in both the speciality tea and the fruit & herbal infusions markets along with the continued increase in demand for Fairtrade certified products, now is the perfect time for their business to take advantage of this growing market place. “With the growth in speciality tea and fruit & herbal infusions showing no signs of slowing down, it has become vital for cafés and coffee shops to be able to supply consumers with the drinks they expect. The London Tea Company has developed a range of blends which allow your business to offer the flavours consumers are seeking. “From standard teas, such as London Breakfast, Earl Grey and Sencha Green to the more adventurous blends such as White Tea Pear Tatin, Raspberry Ginger & Vanilla and Peach & Rhubarb.”


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