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EssentialCafé Trade Awards 2015 JUST DESERTS!


2015 sees the return of the Essential Café Trade Awards, created to reward the very best in the café, coffee shop and hospitality trade.


The Essential Café Trade Awards will return in the Spring of 2015 and once again will be sponsored by our very good friends at Delice de France. The prestigious event will take place a high-quality venue in London to be announced in due course, but for now take a look at the categories and criteria and start planning your entries!


SPRING


Essential Café Trade Awards 2015 Categories Product Launch of the Year (Beverage) The winner will have to demonstrate to the judges an outstanding product launch which mixes high quality and innovation, whilst providing café operators with good profit opportunities and marketing support.


Product Launch of the Year (Food)


Awarded to the product (for the drink or food sectors) that has introduced the highest level of innovation to the industry assisting operators in their daily operation from a practical standpoint, but also offering fresh brand building/marketing opportunities through product individualisation and support for customers with flexibility in order sizes and delivery logistics.


Product Launch of the Year (Packaging and Disposables) Awarded to the product (for the drink or food sectors) that has introduced the highest level of innovation to the industry assisting operators in their daily operation from a practical standpoint, but also offering fresh brand building/marketing opportunities through product individualisation and support for customers with flexibility in order sizes and delivery logistics.


Best Training Initiative The winner of the training award (open to manufacturer, distributor, association or café operator/owner) will demonstrate an outstanding training initiative in the last 12 months by providing evidence that the course enables attendees to take their experience directly into the real world, by demonstrating creative and effective promotion of the course and by maximising attendance from the target group the course is aimed at.


Ethical and Sustainable Supplier of the Year The winner of this category will have demonstrated outstanding and quantifiable performance of delivering great products whilst adhering to the highest ethical/sustainable principles demanded by so many of today’s café users and showing respect to the environment.


Distributor of the Year Awarded to the distributor judged to have provided the most outstanding all round support to café owners/operators taking into account maintaining a coherent product range, offering training, logistical support and innovation.


Manufacturer of the Year Presented to the manufacturer who has provided the most support and innovation for the café sector over the course of the year. The winner must demonstrate a strong year-round performance of innovation, customer support and planning for future development.


Owner / Operator of the Year Award This Award is at the discretion of the Essential Café team and is awarded to a café that has shown the highest levels of imagination, innovation, product quality and great customer service to deliver an outstanding café experience. The Essential Café team will award a highly commended and an overall winner in this category.


The Essential Café Outstanding Achievement Award At the discretion of the Essential Café team, this special Award is presented to an individual or team whose efforts have expanded and improved the reach, profitability and robustness of the café sector as a whole.


How to get involved To enter the Essential Café Trade Awards simply email or post your entry stating clearly which categories you are entering and setting out in text (and pictures/illustrations if you wish) how your product/service/company fulfils the criteria stated. There is no official limit on the amount of words per entry, but those entering are asked to keep entries to below 1500 words if they can, to make the judging process more manageable. Please also note, the Awards are entirely free to enter. The Awards observe the highest standards in terms of objectivity and impartiality, as the majority of the Awards are decided in closed session by an independent panel of judges. Not even the judges know who has won until the night itself! The Awards are decided entirely on the entries presented to the panel, where companies are asked to quantify, explain and justify why they deserve the Award referring to the strict criteria for each category. Only the Operator/Owner and Outstanding Achievement Award are at the discretion of the Essential Café team.


Email your entries to ian@essentialcafe.co.uk or post to Essential Café Awards Department, Suite 4, 6-8 Revenge Road, Lordswood, Chatham, Kent, ME5 8UD


If you have any questions on the awards please call the team on +44 (0)1634 673163


Follow the Essential Café twitter feed www.twitter.com/Essential_Cafe


Essential Café


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