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EssentialNews SEABROOK CRISPS UNVEILS ‘UK FIRST’ FORMAT


Seabrook Crisps is to launch the UK’s first peel front crisp packets, which enables consumers to peel open the front of the packet and share its contents.


The new pack design will be launched into foodservice and convenience when the Lattice


Seabrook Crisps has developed Peel & Share design for its Lattice Cut range


Cut range rolls out into each channel from mid-October. Kevin Butterworth, marketing director at Seabrook Crisps, said the unique Peel & Share design, which will exclusively be available on Lattice Cut 40g packs, gives the foodservice trade a new product that responds to the growth of the sharing occasion for crisps


Kevin said: “Consumers sharing snacks like crisps and cakes is very common in the foodservice sector and we’ve developed a stylish and unique solution for cafés, pubs and canteens to offer customers, which recognises this ritual. “Customers will really appreciate the pack format which will help drive incremental sales, together with the novelty and strong appeal of the product.” The Seabrook Crisps Lattice Cut 40g Peel & Share range will be available in the cash & carry channel in outers of 18.


More information: Seabrook Crisps +44 (0)1274 546405 www.seabrookcrisps.com


WIN A SWEETBIRD AUTUMN SYRUPS BOX AND FALL IN LOVE WITH COSIER TREATS


Autumn and winter are the perfect time to up-sell different flavours to customers and with the seasonal change comes a new Seasonal Syrup Selection Box from the syrup master himself; Sweetbird. Sweetbird’s Autumn Syrup Box helps to make the transition from an iced drink menu to the cosier treats by packing up two of each flavours; Toasted


Marshmallow, Pumpkin Spice and Toffee Apple Syrup. The box includes a whole lot of eye-catching point of sale and a window sticker so that your customers won’t miss what


your menu has to offer. The boxes also come with pumps for easier use; helping to control portion sizes and quality. Sweetbird syrup boxes are designed to make staying on top of trends easier, helping to mix up your staple items on your menu with new drinks that ensure your customers regularly have something new to try. It’s super simple to enter, just email jess@beyondthebean. com with the subject ‘Essential Café Prize Draw’ with your name, address and phone number and we’ll be in touch to let you know if you’ve won. Good luck!


More Information: Beyond the Bean +44 (0)117 9533522 www.beyondthebean.com


SANTA MARIA REACHES THE TOP


Santa Maria raise over £1,500 for Hospitality Action


Santa Maria Foodservice has raised over £1,500 for industry charity, Hospitality Action. The team of four completed the Yorkshire Three Peaks challenge in 12 hours and trekked 24.5 miles in total. Giuliana Vittiglio, senior fundraising and marketing executive at Hospitality Action, said: “A huge thanks to the Santa Maria team for their continued support. This is a fantastic amount raised. The £1,500 will help us to help those in our industry that have fallen on hard times.” Eimear Owens, Rob Barzda, Bob Tinsley and Brad Gommon from Santa Maria Foodservice’s sales and marketing team achieved the feat earlier this month. Eimear, country sales manager at Santa Maria Foodservice, said: “Thanks to all who donated and supported us in our efforts to conquer the Yorkshire Three


Peaks. We’re really proud to have completed the challenge, and in doing so, we’ve helped raise vital funds as well as raise awareness of the great work Hospitality Action carries out. The Yorkshire Three Peaks comprise of Pen-y-ghent,


Whernside and Ingleborough. Forming part of the Pennine range, the peaks surround the head of the valley of the River Ribble.


More information: Hospitality Action +44 (0)203 0045500 www.hospitalityaction.org.uk


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