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70 • Digital Blonde


Learn


Networking within the industry using


LinkedIn


This month, Karen Fewell shares her love for LinkedIn


My social network of choice at the moment is LinkedIn and I’m encouraging all my clients to offer company-wide training in it. I undertook some research and found that 99% of employees working for client companies were unaware of all the opportunities for networking, thought leadership and relationship building that LinkedIn offers.


“Your network is the people who want to help you, and you want to help them, and that’s really powerful.” Reid Hoffman, co- founder of LinkedIn


LinkedIn members are highly


receptive to advertising, content, and experiences that can help make them more knowledgeable and, ultimately, more successful. They don’t just use the platform at work, they use it at all hours and any day of the week. Depending on where they are and what they’re doing, they may access the platform from their desktops, tablets or mobile devices. LinkedIn say they see a desktop usage spike during the day, tablet usage spike in the morning and evening, and mobile devices being used at all hours. As a company, Digital Blonde is running LinkedIn training pretty much on a weekly basis at the moment due to management teams realising the benefi t of having their employees utilise the platform in the best way. To get you started, this article concentrates on four things that you should consider when using LinkedIn for business benefi t.


How should you approach LinkedIn? The fi rst thing to remember about LinkedIn is that people tune out of irrelevant or promotional messages. However, they do want to engage with people and companies that focus on sharing useful and relevant information and content. Remember, companies that inform and engage are doing more than selling - their strategy is based around building relationships. Give, give, give to your contacts before you earn the right to ask them for a sale or support. You may fi nd it useful to look at


LinkedIn using the 4-1-1 Rule coined by Tippingpoint Labs and Joe Pulizzi of the Content Marketing Institute. It was originally written with Twitter in mind


“My social network of choice at the moment is LinkedIn”


You can contact Karen with any your questions by tweeting @DigitalBlonde or emailing Karen@DigitalBlondeMarketing.com. October 2014


www.tuco.org


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