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Voga (Voguing + Yoga) Is London’s Latest Fitness Trend — Vogue


Photographed by Steven Klein, Vogue, October 2002


It seems London likes a yoga craze. Of late, there's been classes launched for emoji yoga, dog yoga, and naked yoga (not one I've personally tried). There's been yoga on surfboards or while flying in the air. One amalgamation that is actually catching on is voga--yes, a fitness routine that fuses Madonna's nineties dance moves with sun salutations. The idea is the brainchild of Juliet Murrell, a woman rarely not in Lycra. The former fashion and film-set designer, and fully trained yoga instructor, wanted to bring a cardio workout to her yoga. After a night watching a voguing battle at a Soho nightclub, the idea struck. "It's more of an homage to voguing," Murrell says, "but it's all about feeling empowered, strong, aligned, and having fun."


House of Voga launched its first classes last November in East London. After a successful run of pop-up events at Shoreditch House and new hipster hangout the Bussey Building in Peckham, Murrell fitness instructors took classes to girls in the festival fields at Lovebox and Bestival this year.


Walking into a class, expect yoga instructors groups of girls in leopard-print catsuits (the type that probably only Cara Delevingne can


pull off) striking poses as a DJ spins club classics. "I don't get exercising in unattractive clothes," Murrell continues. "You should feel great as you work out, then not have to get changed and go straight to a bar for a fitness instructors drink." It's hard to argue with that.


This fall, Murrell plans to launch voga in Paris and Ibiza, and then in New York. ("It's the birth place of voguing, so it's only right," she explains.) So prepare yourself, NYC, to stretch, and vogue, vogue, vogue...


House of Voga from Steven Jackson on Vimeo.


http://www.vogue.com/1442651/voga-fitness-trend-london-voguing-yoga/


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