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Information Technology

Build a greenfield healthcare business. In this case, a communications and high-tech player sets up a dedicated healthcare team and provides it with the required resources and funding. However, rather than simply fitting out a new, standard-issue business unit, firms should aspire to create a startup environment attuned to powering healthcare innovations rapidly through to commercialization. That means compensating employees in ways that encourage risk taking and building differentiated solutions.

The parent company, meanwhile, provides the necessary administrative support, makes available specialists who intimately understand the core technologies in play and, most important, establishes the governance policies required to guide the healthcare team. One example of this approach is the above-mentioned Qualcomm Life, a subsidiary of Qualcomm.

Forge strategic partnerships with healthcare companies. Tech players can partner with healthcare organizations to accelerate the development and commercial rollout of innovative solutions. Such relationships clearly make sense for both sides, since healthcare leaders endeavoring to boost the efficiency and effectiveness of their organizations usually crave the potential leaps technical innovations promise.

Teaming with communications and high-tech companies allows healthcare players to apply their clinical expertise and best practices to achieve true patient-centered healthcare. Zipnosis, an online diagnosis and treatment option for certain health conditions, could not have launched its business without partnering in 2009 with Minnesota-based heathcare system Park Nicollet to provide services to the provider’s patients. Today, Zipnosis has a



The solutions needed to create a rich virtual health encounter often span the entire high-tech playbook.

partnership with Fairview Health Services and other providers, whose patients pay $25 for each diagnosis.

Partner with other tech companies. Given the complexities involved, instances will arise when no single communications and high-tech company has the underlying assets and know-how it needs to develop and commercialize market-leading healthcare solutions. Partnering with other tech companies can be the answer.

In forming a healthcare analytics company, one tech giant contributed software and platform expertise that complemented

another leading tech manufacturer’s

knowledge of healthcare-related business and clinical processes. This melding of capabilities enabled the partners to achieve superior health management and care coordination. What’s more, it freed resources from both organizations that they could focus exclusively on the healthcare industry, and allowed them to attract talent with the necessary healthcare experience.

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