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Information Technology


Integration is the critical catalyst required to create a common virtual interaction space between patients and their providers. Achieving rapid integration requires organizations to work across many different systems, platforms, technologies, regulations and stakeholders. This is not an easy proposition, given a typical healthcare organization’s IT environment and patient access points, and companies need to ensure that any changes or data generated are replicated through these various systems as intended and do not interrupt workflows and other processes.


Healthcare talent. To be successful in the healthcare space, companies must acquire an in-depth understanding of the industry’s business side and the underlying processes that each solution will touch. That means bringing people on board with deep expertise in different industry domains, including care management, disease management, population health management, clinician productivity, patient throughput and provider networks.


Beyond technical knowledge, understanding the industry’s language, culture, concerns, intricacies and bottom-line imperatives will also help players position their solutions for success.


15 INSIGHT ON


HOSPITAL & HEALTHCARE MANAGEMENT VOL. 3 ISSUE 3 August 2014


FDA regulation. Given healthcare’s central role in promoting public well-being, the industry faces stringent regulatory oversight in the US market. In some cases, even wellness-focused technology solutions fall under both state and federal regulations. At the center of the oversight structure is the US Food and Drug Administration, which regulates the use of medical devices and connected data systems, and its approval or clearance processes can be daunting. Consequently, communications and high-tech players should not underestimate the amount of time and effort required to navigate these regulatory hurdles.


Go-to-market strategies


Beyond building health industry expertise and insights, communications and high-tech companies should also determine the most effective go-to-market strategies. Success will require balancing the goal of capturing the maximum value possible against the time required to extract that value. Companies have a spectrum of options to explore in this area, ranging from building a dedicated business to collaborating with other players in order to share both risks and rewards.


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