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B BRIEFING


October 2012 Date Friends Arena


opened to the public


People in audience for Swedish House Mafia gig


100,000


Record attendance for an AIK football team game


43,466


Year Peter Hultqvist started in foodservice industry


1981 Mall content


Since Friends Arena


opened in October 2012, it has staged numerous notable events


We indicated where all the equipment would be located and the kitchen designer did the actual drawings.” Since Friends Arena opened in October 2012, it has staged numerous notable events. Swedish House Mafia dance music band performed with over 100,000 people in the audience. AIK football team has beaten its attendance record with 43,466 spectators. Completing the Friends Arena project has given Hultqvist invaluable experience. “We now have this expertise which is unique in the Nordic countries. Subsequently we helped the Copenhagen Arena with some analysis before construction work started.”


Hultqvist has an extensive background in the foodservice sector. Starting in 1981 as a 15-year-old apprentice chef, he worked as a waiter and bartender before attaining a BA in restaurant science. After working as restaurant


98


manager for a Michelin- starred restaurant, he moved into contract catering as Nordic region brand manager for Compass. During this time, he developed 10 different concepts for the Norwegian armed forces.


His last staff job was as CEO of HMS Host at Stockholm Arlanda Airport, where he developed nine restaurants including Sweden’s first Illy coffee concept. Galepo Restaurant


Consulting celebrates its 10th anniversary this year. His wife Eva started the business and it was so successful she was unable to handle the volume of work so Peter joined her. How does he find working with his wife? “It works for us. Eva looks after the finances, reports and organisation, while I’m hands on, working with clients on concepts and start-ups. We’re like any normal working couple – we meet in the evening and talk about our day.”


to make early decisions. The longer decisions are postponed the fewer options you have. For example if you don’t decide where the warewashers will go in time, they may end up three floors away!” Hultqvist also carries out an annual survey


of Stockholm’s 150 farmers’ markets in a ‘mystery shopper’ exercise for the City of Stockholm to determine the best in terms of customer service and product knowledge. “We’ll know this year’s winner by the end of June,” says Hultqvist. “It’s great fun and something totally different from what we normally do.” www.galepo.se


For more go to foodserviceconsultant.org


Shopping malls are another area of expertise for Galepo Restaurant Consulting. These have included Emporia food court in Malmö, Sweden, which required six restaurants with over 600 seats; the Utopia shopping mall in Umea, where Hultqvist worked on four foodservice units and Sollentuna Centrum in Stockholm, where he worked on six restaurants in the food court. “All food court projects are similar,” he says.


“About 18 months before the opening, I have a meeting with the restaurateurs who will be running the various outlets, where we talk about the start-up and opening issues. “The planning is exactly the same as for a single restaurant on one location,” he says “You plan everything from where are the groceries going to be delivered, where is the food going to be produced, how will the customers enter the outlet, is there a seating area. As soon as the food court opens, our responsibility is transferred to the shopping mall management. “Our challenges are to make it work when we’re always short of time and getting clients


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