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www.giftwarereview.net Giftware Review July/August 2014 21


Cuddly toy is sleep magnet Gifts for Kids


Getting gifts for kids right is a challenge these days with the onset of diversifying trends and digital distractions making buying more difficult than ever. Cuddly toys have been pretty reliable for


decades but the competition is stiff and consumers want to be sure they are getting value for money – in keeping with the current trend for products that are beautiful AND useful. Since sleep deprivation is the curse of


most parents of young children anything that might help encourage a child off to bed is bound to be attractive. With this in mind we liked the new designs from Intelex®


both boxes – fun and functionality. The cuddly toys are well designed and


made from beautiful soft fabrics. Simply pop them in the microwave for two minutes and they offer bedtime warmth and comfort helping to soothe everyday aches and pains. The toys are filled with treated millet and gently scented with soothing French lavender. More than 25 new products are being launched this year with the Warmies®


range ...bedtime


warmth and comfort...


getting top billing and featuring six new characters with vibrant colours and interesting textures. New lines are already planned. The Cosy Plush range has also gone from strength to strength in recent years – new this year are Badger, Turtle, Giraffe and Owl. And in keeping with the latest foxy trends, a furry fox will be added to the Hooty™ Friends and Cozy Plush ranges. Philip Gannon, founder of Intelex®


which tick


Street. He said: “Retailers are taking more risks in what they put on offer. As a result we are expecting more quirky and inventive products such as our microwavable plush toys to have a more visual retail presence and to enjoy further substantial growth.” The company supplies more


than 8,000 retailers worldwide. Products exceed safety standards and the company has established itself as the pioneering microwavable toy


is sure there is renewed confidence on the High


specialist. Licensed ranges also feature familiar characters from British television and culture and there are neck


warmers, heatable boots and slippers.


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