This page contains a Flash digital edition of a book. Giftware Review July/August 2014 11

Shampoo for shiny coats

A calming oatmeal shampoo with soothing lavender and moisturising glycerine sounds good enough for the most demanding customer so it may come as a surprise to discover it has been developed from natural ingredients for pets. Dorwest Herbs has come up with a range of

herbal preparations designed to relieve pet skin problems. At this time of the year, the company warns, many pets suffer from heat, high pollen counts and an increase in parasites. Two of its top selling products are its Garlic and Fenugreek tablets and Vegetable tablets to provide relief from skin complaints. There is also the Oatmeal Advance Shampoo which boasts calming oatmeal, healing lavender oil extract and moisturising glycerine. Sounds good enough to grace the smartest cosmetic counter!

Stars of the future

England footballers may be out of the World Cup but that’s no excuse to dash the hopes of stars of the future. launched a great range of bodysuits, hats and bibs to coincide with the competition and there will be plenty of parents still keen to get their own mini striker on the road to fame.

Book review

A brand new book about the art of Preserving is bound to be popular with the nation’s enthusiastic new growers. Preserving, A complete collection of classic and contemporary ideas by Emma Macdonald is out September 1 at £20 hardback. Beautifully illustrated and packed with age- old wisdom and recipes, this is definitely a book to get on the shelves.

Monitoring website traffic is vital

Too many UK businesses have yet to develop their website to work on mobile devices and many more simply ‘don’t know’ whether their website is mobile ready or not. More than 300 businesses took part in

a detailed survey and only 38 per cent had taken measures to ensure their website was optimised for mobile use. Another 17 per cent admitted to not knowing if it was optimised for smartphone or tablet use. Ian Simpson, managing director of C4B

– the design and print specialist behind the survey – said: “It’s a real shock that businesses today haven’t designed their websites to be mobile friendly. You can’t afford to ignore the importance of mobile optimisation. To target a modern audience you have to consider the type of platform from which they will be accessing your site. The simple fact is it is increasingly likely to be via a smartphone or a tablet, so it is really crucial.” The survey also revealed companies

are relaxed about monitoring their website traffic with less than half checking stats at least once a week. More worryingly, 11 per cent of these either never check their stats or simply don’t know what they are. Ian said: ”Monitoring your website

traffic is vital. The digital world allows us to clearly measure the performance of websites and online marketing activities. So it’s important to get to grips with this and to monitor accordingly. If, as a business,

you’re unsure then you need to ask a digital agency or your internal marketing team about what you can be doing to improve your digital understanding. If you want to increase your sales and improve your marketing, the importance of this can’t be understated.”

Show time

With product flying off the shelves in the height of the Summer season it will soon be time to replenish stock and there are plenty of buying opportunities ahead:

Home & Gift Harrogate July 13-16. See page 16.


Frankfurt am Main, Frankfurt, Germany, August 30 - September 2

Autumn Fair NEC Birmingham, September 7-10.

Top Drawer / Home Olympia, London, September 14-16.

Scotlands Trade Fair Autumn SECC, Glasgow, September 21-22

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72