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www.giftwarereview.net Giftware Review July/August 2014 11


Shampoo for shiny coats


A calming oatmeal shampoo with soothing lavender and moisturising glycerine sounds good enough for the most demanding customer so it may come as a surprise to discover it has been developed from natural ingredients for pets. Dorwest Herbs has come up with a range of


herbal preparations designed to relieve pet skin problems. At this time of the year, the company warns, many pets suffer from heat, high pollen counts and an increase in parasites. Two of its top selling products are its Garlic and Fenugreek tablets and Vegetable tablets to provide relief from skin complaints. There is also the Oatmeal Advance Shampoo which boasts calming oatmeal, healing lavender oil extract and moisturising glycerine. Sounds good enough to grace the smartest cosmetic counter!


Stars of the future


England footballers may be out of the World Cup but that’s no excuse to dash the hopes of stars of the future. My1stYears.com launched a great range of bodysuits, hats and bibs to coincide with the competition and there will be plenty of parents still keen to get their own mini striker on the road to fame.


Book review


A brand new book about the art of Preserving is bound to be popular with the nation’s enthusiastic new growers. Preserving, A complete collection of classic and contemporary ideas by Emma Macdonald is out September 1 at £20 hardback. Beautifully illustrated and packed with age- old wisdom and recipes, this is definitely a book to get on the shelves.


Monitoring website traffic is vital


Too many UK businesses have yet to develop their website to work on mobile devices and many more simply ‘don’t know’ whether their website is mobile ready or not. More than 300 businesses took part in


a detailed survey and only 38 per cent had taken measures to ensure their website was optimised for mobile use. Another 17 per cent admitted to not knowing if it was optimised for smartphone or tablet use. Ian Simpson, managing director of C4B


– the design and print specialist behind the survey – said: “It’s a real shock that businesses today haven’t designed their websites to be mobile friendly. You can’t afford to ignore the importance of mobile optimisation. To target a modern audience you have to consider the type of platform from which they will be accessing your site. The simple fact is it is increasingly likely to be via a smartphone or a tablet, so it is really crucial.” The survey also revealed companies


are relaxed about monitoring their website traffic with less than half checking stats at least once a week. More worryingly, 11 per cent of these either never check their stats or simply don’t know what they are. Ian said: ”Monitoring your website


traffic is vital. The digital world allows us to clearly measure the performance of websites and online marketing activities. So it’s important to get to grips with this and to monitor accordingly. If, as a business,


you’re unsure then you need to ask a digital agency or your internal marketing team about what you can be doing to improve your digital understanding. If you want to increase your sales and improve your marketing, the importance of this can’t be understated.”


Show time


With product flying off the shelves in the height of the Summer season it will soon be time to replenish stock and there are plenty of buying opportunities ahead:


Home & Gift Harrogate July 13-16. See page 16.


Tendence


Frankfurt am Main, Frankfurt, Germany, August 30 - September 2


Autumn Fair NEC Birmingham, September 7-10.


Top Drawer / Home Olympia, London, September 14-16.


Scotlands Trade Fair Autumn SECC, Glasgow, September 21-22


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