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CHILDREN’SCARDS&WRAP


Developing exciting illustrators


A HUGE factor for Bright Art Licensing is that all their children’s cards and wrap illustrators will be competing with licensed products such as Disney. As agent Clare Wilson explained: “At Bright


Charmingly


cheeky HALLMARK’S


charmingly cheeky new children’s ranges are bursting with magic and fun, and sure to transport any little adventurer to a world of make believe. Ballet School


features a little ballerina, a delightful dance school diva who loves nothing more than to celebrate all that’s fabulous in her magically merry world. The range is perfect for all those little girls who dream of dancing and the beautiful ballet-themed cards also contain ballet steps for little ballerinas to try for themselves. Get revved up for some turbo-charged fun with Vroom! the cute car range that will captivate every little racer. Ideal for car-mad kids, each card features brightly- coloured vehicles and a chequered fl ag. Vroom!, Ballet School and Hallmark’s other signature ranges – Enchanted Wishes, Sugar Sparkles, Stomp ‘N’ Roar!, Gleb & Co and Ye Little Pirates – each retails at £1.69.


T: 0800 902 0900 www.Hallmark.co.uk


we’re constantly developing new ranges with artists. We’re particularly lucky working so closely with children’s book agents. This means we see new exciting illustrators whose work can be developed to suit the children’s card and wrap market perfectly. “One


massive factor is that it will be


competing with


licensed products such as Disney etc. Taking this into account we ensure that all ranges produced through Bright are colourful, commercial and appeal both to kids and the adults who fundamentally buy these products.” Tracy Cottingham’s delightful cowboy and indian wrap is fun and bursting with character, while Natalie Hughes’ Image is a new twist on children’s numbers, bright, contemporary and bound to make a child giggle.


T: 020 7326 9140 www.brightartlicensing.com


34 www.greetingstoday.co.uk


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