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www.giftwarereview.net Giftware Review May/June 2014 17


historic Saffrons


...people love coming and


talking to you...


Weekend, Festival of Angels, Food Market and St Nicholas’ Week which sees 300 extra coaches arrive. This year will also see the incredible


Tour de France cycle race passing nearby and it is estimated another 180,000 people will visit the city which can only be good for business. But even with this incredible footfall to


draw on, Mike and Stephanie know they can’t afford to sit back and become complacent and say it is crucial to stay one step ahead in the gift game. Spotting the next big thing is their constant aim and also realising when something has had its day and is ready to be replaced. Mike showed me a White Cotton


wedding card for ‘Dad and Step Mum’ which reflects the times and fills a gap in the market. If the couple are asked for a


specific product enough times they approach manufacturers and request the item be considered. Although their shop windows are tiny


they recognise the importance of display and they always make sure best sellers are in the window even if they are down to their last piece of stock. Stephanie said: “We know it will tempt people in and that is always the aim.” Mike Coxon of ‘From you to me’ is in no


doubt the Gaskells are great gift retailers who understand the industry and how to keep their business fresh and successful. The couple stock the popular ‘From you to me’ journals and take care to explain how they work and how they bring families together. As chairman of the local traders’


association Mike Gaskell is kept extra busy responding to retail issues including parking and Christmas lights – this year he managed to get the lights back on in Stonegate. It’s a busy life but one the couple are passionate about.


...city council works hard to promote York and attract customers...


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