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H3B MEDIA BROADCAST SERVICES Thinking Aloud podcasts An audience with ITS


Paul Hutton reports from Birmingham and Nashville as our increasingly popular podcast series takes to the road again


Podcast LISTEN NOW AT thinkinghighways.com/podcasts


Paul Hutton records his links for the second of our three Thinking Aloud Live from Traffex podcasts on the Thinking Highways stand


W


hen I worked in radio we used to get our listening fig- ures reported to us every


quarter. RAJAR Day, as it was known would involve us huddling around a fax machine waiting for the numbers to churn out showing how many people were listening, and for how long, to our station and our rivals’. We’d then get the breakdown of audience for every quarter of an hour through the day and night, so you could instantly see if the listeners liked your show more or less than others. And then, if you’d kept your job, you’d have three more months of no more feed- back before the numbers trundled out of the machine again. That’s why I really enjoy doing pod-


casts because I can see the number of downloads almost by the minute as peo-


Europe/Rest of the World Vol 8 No 2


ple “tune in” to hear the latest news, inter- views and opinions about ITS. It really helps to gauge that subjects are of inter- est to the audience. And it’s been ever- more-happy news as our programme has grown to attract on average 2,000 downloads each, showing that people in our industry do like to hear each other’s thoughts and about their products. The audio format works because you can even download straight to iTunes, mean- ing you can easily listen to it on a mobile device whilst driving, or on the train or plane. It’s been a busy few weeks for the


Thinking Aloud team – so much so that we’ve had podcasts produced on three continents. Whilst on a planning trip for the programmes we are producing from December’s Gulf Traffic show, Sarah


thinkinghighways.com


Hawkes and I reported from Dubai and Abu Dhabi, investigating the need for ITS in the Middle East. When we returned I headed off to join TH editor Kevin Bor- ras at the Traffex show in Birmingham for three shows, before heading further west to Nashville, Tennessee for ITS America’s Annual Meeting and Expo. We’ve talked to leading decision mak-


ers in America’s Federal Government and a former British Transport Minister, we’ve learned about a number of new innovations being brought to market, had details of a competition to win a new piece of technology, talked to the com- pany whose product helped catch the Boston bombing suspect and even talked to a Middle East radio star. As I write I’m busy planning for special programmes from Spain, Canada and


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