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UK


MARKET INTELLIGENCE News review JAPAN


New ITS UK chairs Affordable ADAS in Japan


ITS United Kingdom, the Intelligent Transport Systems association for the UK, held its 2013 AGM in London on 15 May. Sharon Kindleysides of Kapsch and Dr Alan Stevens of TRL (pictured) were elected as Chairman and Vice Chair respectively. Sharon Kindleysides heads up Kap-


sch’s UK office and is one of the UK’s leading road tolling experts. She served as Vice Chairman of ITS (UK) 2011-13. On being elected, Sharon commented “I am delighted to have been elected to Chairman of ITS (UK) and am looking forward to the challenges ahead, in par- ticular explaining and demonstrating how ITS can bring tangible benefits to the lives of the travelling public whilst helping transport bodies save money and do “More with Less”.”


EC PROJECTS


ITS Guide to Event Management Released


Te newly developed STA- DIUM ITS online guide has been released. Te guide features an


interactive ITS Decision Sup- port Tool allowing cities to choose the most appropriate ITS tools to respond to trans- port challenges. Te system has been developed to sup- port cities which are hosting large events. Te online guide fosters


the decision making process to identify the most suitable and sustainable technologies. It is designed to be applied by hosting authorities in the planning process of transport


4


management during large events. Te guide is based on the


experience made at the South Africa World Cup (2010), the India Commonwealth Games (2010) and the Lon- don Olympics (2012). At these three events the FP7 co- funded project STADIUM demonstrated how Intelli- gent Transport System (ITS) applications can help to man- age the transport challenges arising from large events.


Te advanced driver assistance systems (ADAS) market in Japan is highly competitive, compel- ling vehicle manufacturers to offer unique features to establish a distinct brand identity. In fact, ADAS solutions’ importance as a key product differentiation fac- tor for both original equipment manufacturers (OEMs) and vehicle buyers has aided market development in the country. New analysis from Frost & Sul-


livan, Analysis of the Advanced Driver Assistance Systems Market in Japan, finds that the market earned revenues of more than US$209.4m in 2012 and esti- mates this to reach US$2,195.1m in 2018. Te ADAS technologies cov-


ered in this research include adaptive cruise control, lane departure warning, lane depar- ture prevention, lane keeping


EU


European Commission speeds up roll-out of driver info


Te European Commission last week adopted two regulations to promote the roll-out of ‘intelligent information serv- ices’, such as real-time warnings about dangerous road conditions ahead and information on safe and secure park- ing places for truck drivers. Tey can be provided through different means such as variable road signs, the radio and mobile phone applications. Te Commission wants these infor-


mation services to be interoperable and compatible across Europe, and available to as many drivers as possible along the trans-European road network. Commission Vice-President Siim


Kallas, responsible for Transport, said: “Smart systems are already part of most citizens’ daily life. Timely and accurate


thinkinghighways.com


information can help us enhance road safety and security as well as transport efficiency.” Te number of road fatalities


decreased by 9% in 2012, which means that Member States are back on track towards the objective of halving road deaths between 2010 and 2020. How- ever, 75 people still die on European roads every day. Among the most frequent causes of


accidents are bad weather and slippery roads (15% of fatal accidents in France and around 20% in Finland). Another 15% of fatal accidents in France are attributed to unprotected accident areas. Dangerous parking is estimated to have caused 44 deaths and 1430 injuries in the EU each year.


Vol 8 No 1 Europe/Rest of the World


In Japan car buyers are spending considerable sums on Advanced Driver Assistance Systems


assist, forward collision warning, emergency brake assist, blind spot detection, night vision, parking assistance and smart parking assistance systems. Te emergence of low-cost


systems has increased ADAS installations in the small and mini-car segments and spurred market growth in Japan. “Japanese OEMs’ promo- tional campaigns highlighting


the advantages and benefits of ADAS have improved customer awareness and fuelled sales,” said Frost & Sullivan Automotive and Transportation Consultant Takashi Morimoto. “Tax and insurance incentives, along with the need for vehicle safety and convenience, have encouraged customers to spend on ADAS technologies and contributed to market revenues.”


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