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THE VIEW Better Roads. Better World. Josef A Czako


The thinking behind the IRF World Meeting panel “Selling ITS to senior decision-makers”


Josef A Czako is Vice President, Kapsch TrafficCom AG, played a key role in the release of the IRF’s Manifesto on ITS and is leading the IRF Policy Committee efforts in raising the profile of ITS amongst the world’s political and transport leaders josef.czako@kapsch.net www.IRF2013.org


development. Our roads are becoming increasingly congested, road transport has negative environmental impacts and more and more cars need to be accommodated. A pivotal response to this dilemma lies in the increased deployment of ITS. Tese have demonstrated the ability to improve the efficiency, safety and quality of mobility. Intelligent and smart applications enable sustainable mobility, which notably implies the safe and efficient transport of people and goods with due respect for social and environmental imperatives. It is clear that many obstacles to the


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realisation of the full potential of ITS are policy related. For many countries around the world, relevant policy frameworks enabling deployment of ITS are still lacking. Te profile of ITS, especially amongst decision-makers at the highest levels of government, still needs to be elevated to the point that ITS becomes recognised as a key tool in addressing today’s transport challenges. Tis was the motivation behind IRF’s “Vienna Manifesto on ITS”, calling for the furtherance and more complete integration of Intelligent Transport Systems into overall transport policies. Successful ITS deployment must be


progressed through a comprehensive and holistic policy framework. Policies have a major impact on the roll-out and use of intelligent technology, with many policy areas affecting deployment, such as mobility policies, environment policies and transport funding and investment policies. Political


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ustainable mobility is recognised as one of the keys to social and economic


leaders can push for a wider uptake of smart technology by recognising the importance of the tools that ITS provide to address the challenges effectively, and by creating the right policy framework for their deployment. To unleash the full potential of


ITS, the Manifesto targets senior decision-makers – at the local, national and regional levels – to undertake the following policy actions: a) incorporate ITS in transport policies to acknowledge and confirm its role in achieving major transport objectives in safety, sustainability and efficiency;


b) enhance ITS partnerships and collaboration between public, private and academic stakeholders to create a conducive environment for viable, user-oriented ITS services and innovation;


c) encourage sustainable mobility behaviour to balance people’s growing mobility demand with preserving the environment and quality of life;


d) plan for ITS deployment to create an unambiguous path towards safer, greener and more efficient roads and to embed ITS as an integral part of infrastructure planning;


e) foster ITS harmonisation and standardisation to enable cross- border, user-friendly, high quality services for the public and to enable economies of scale; and


f) stimulate ITS education to foster innovation, to enable the general public to intelligently use the transport infrastructure and the services and to continue developing the industry.


thinkinghighways.com


Launched at the 2012 ITS World Congress in Vienna and well-received at the Ministerial Round table of the Congress, the Manifesto advocates the six evidence-based policy recommendations set out above. Accepted and implemented, these policies will significantly advance the goal of access to sustainable mobility. Te Manifesto constitutes the first





Successful ITS deployment must be progressed through a


comprehensive and holistic policy


framework ❞


step to initiate the dialogue on ITS deployment at the local, regional and national levels. Especially in emerging economies, where ITS legacy and systems are scarce and the prerequisite conditions for successful deployment are inadequate or non-existent, the Manifesto serves as a guideline. For the US, a version of the Manifesto will incorporate the US State DoTs’ frameworks and experiences. Te IRF will further explore how best to supplement the Manifesto with tools based on key performance indicators (KPI) and to assess a country’s or region’s “ITS readiness”. As a key voice in the international


road infrastructure and transportation community, IRF takes responsibility for providing solutions to these challenges. IRF is committed to providing continual and proactive avenues for the road sector to address key transport, mobility, road financing, road safety, and environmental concerns. At IRF, we believe in increasing


and optimizing the use of ITS as a clear solution to on-going transport and mobility challenges. Te IRF’s 7th World Meeting &


Exhibition takes place from 9–13 November in Riyadh, Saudi Arabia.


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