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roadblocks? Should insurance for shared, autonomous mobility and emerging low-speed vehicles be facilitated by a single, centralized regulator? What would be the impact of a liability cap for certain classifications of vehicles? The Euro- pean Commission seems able to focus on the benefits of lives saved which is one reason the EU is further ahead of the US in supporting this new era of transportation. Will the status quo industries be allowed to resist these new transportation models and as such prevent a US leadership position as these capabilities are developed?


CONCLUSION Do these circumstances raise ethical business decisions so difficult, so counter to the human condition of self- preservation, that expecting decisions without disruptive intervention is just unrealistic? Many in these transportation- related industries point to one question for not embracing the development and adoption of this new era in mobility: How effective is effective enough? This question needs to be asked differently. How long do those who can make a difference allow 27,000 fatalities and millions of permanent injuries, because questions exist about the remaining 4,000?


Back to the rail industry. When the next crash kills, or


injures, 500–1,000 passengers, will their families have a solid class action case should that rail carrier be among those who aren’t complying? If the pharmaceutical and health care industries developed a cure for a fatal disease, saving 85–90 per cent of those afflicted, but chose not to embrace that treatment because of revenue or liability con- cerns, how would regulators react? How would the stock- holders react? These transportation-related industries, and their regulators, would be serving consumers and constitu- ents, by being more concerned about the class action from the 27,000 whose lives could have been saved than the one headline from the first accident.


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 Guy Fraker is Co-founder & CEO of get2kno Inc and cre8futures, LLC


guy@get2kno.com gfraker@autonomoustuff.com


http://get2knoblog.com> http://www.linkedin.com/in/gfraker


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North America Vol 8 No 3 thinkinghighways.com 21


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