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Incentivisation


“[Players] could discover when and where journeys were quicker for them and for their friends and competitors... What was emerging was the possibility of crowdsourcing intelligence on routes and times, as part of game play”


They could discover when and where journeys were quicker for them and for their friends and competitors. Not only would a player be competing to capture a station, they would also see who was getting to that station fastest. What was emerging was the possibility of crowdsourcing intelligence on routes and times, as part of game play.


PERSONALISING YOUR TRANSPORT THROUGH GAMING The future of gamifying transport is to personalise the experience of any journey to each user. To attach reward to valuable activities for the network, like going to stations less affected by rush hour congestion, easing pressure on key hubs, to be more ecological in their transport modes, and to see the transport network as a living thing comprised of individuals that they can also influence.


The most difficult aspect is incentivisation and the funda-


mental thing to keep in mind is that one size does not fit all. Not everyone likes games and even those that do don’t like all games. To incentivise you have to give the right rewards to the people who will respond to that kind of activity. But we believe the more you can give an element of ownership of the experience to the user. The more that they feel that they can customise or share in the development, the more you can get people to come along with the game you want to play with them.


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 Matt Watkins is CEO of Mudlark  matt.watkins@wearemudlark.comwearemudlark.com


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The VMC Pole keeping our road workers safe


the vmc pole™ can be rotated from over the carriageway and then lowered to ground level to gain access to the mounted equipment for repairs and regular maintenance.


The VMC Pole™ delivers huge safety benefits by eliminating the requirement for lane closures, this reduces the exposure of operatives to a live carriageway, decreasing the risk of serious injury or fatality. It also provides significant cost savings over fixed posts, removing the need for lane possession and additional safety and access equipment when maintenance is required.


Zero exposure to a live carriageway eliminating traffic management comfortable ground level access removes the need to work at height reduces the costs of maintaining the mounted equipment Bespoke siZes available to suit multiple applications failsafe operating procedure single man, hand operated rotation and lowering mechanisms multiple applications matrix signs, traffic signals, cctv, tolling, anpr


international +44 (0) 1275 818008 Europe/Rest of the World Vol 8 No 3 info@crown-international.co.uk www.crown-international.co.uk


thinkinghighways.com


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