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ne w s centr e the GCA's new area chairmen


Charlie Dimmock the new face of Planting Magic

Gardener’s favourite, Charlie Dimmock is announced as the new face of innovative new product, Gro-Sure® Planting Magic. The gardening expert will star in a tongue- in-cheek TV advert, which will be on screens from April to May. In the advert, Charlie will unwittingly reveal that her long established horticultural success was not in fact down

to her green fi ngers, but down to Planting Magic, which gives gardeners of all levels and abilities the boost they require in the garden. Rebecca Fairbairn, Brand

Manager for Gro-Sure® said: “We are delighted to welcome Charlie on board with our quirky and fun TV advert. Our research confi rmed that Charlie is much loved by the entire gardening community. Because of this, we felt that she was exactly the right person to promote Planting Magic, a product which gives gardeners of all levels and abilities amazing and long lasting results.” TV advertising will kick off

on April 14 ready for the Easter Bank Holiday weekend and will extend until the early May Bank Holiday weekend.


The Garden Centre Association, in March, announced its new area chairmen who will represent member garden centres in each region. Under the new GCA chairmanship of Will Armitage the regions will look to help improve opportunities for members and help them to get more from the organisation. Will explained: “We’re

delighted to have our area chairmen for 2014. Each one will take over the representation of the member garden centres in their area. I hope to see big

things from each region in the coming year and I would like to help members get more from the body through the stronger regional groups. In the late 1990s and early 2000s regional activity was very strong so it would be good for that to be reinvigorated again.” Will added: “I would like to wish all of our new chairmen the very best of luck in their new positions. We’re looking forward to seeing great things from each of them and we believe great improvements will be seen for each region.”

Hillier appoint new Garden Centre Director

Hillier Nurseries & Garden Centres have appointed Chris Francis as Garden Centre Director, heading up the Hillier Garden Centre division of the company from 12 March 2014. Chris brings a wealth of retail and garden centre experience to the role having previously worked for The Garden Centre Group, and Wyevale, Country Gardens, Boots PLC, Storehouse PLC and John Lewis PLC. This

appointment is part of Hillier’s plans to drive the business forward towards growth and increased profi tability, and allows Managing Director Andrew McIndoe more time to focus on other aspects.

Andy said: “Having known

Chris as a customer, I am very much looking forward to working with him. He shares our values of the importance of horticulture at the heart of the business, and brings a fresh focus on retail standards and professionalism.” Chris said: “I am delighted to be joining a company with such a great tradition and heritage in horticulture, with one of the most widely recognized names in the industry. It is a great time to be

starting in this challenging role given the opportunities that will inevitably arise during this period of signifi cant change in the UK’s garden centre industry.”

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