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HE ADER


STAFF ROOM


Alex's CORNER


Having a fi nished product of something you’ve been working on for quite a while is always a nice treat, and here at Eljays44 we all felt that sense of achievement as our box of the very fi rst Garden Centre Retail issues arrived at the offi ce. To be able to read it and appreciate it as a printed publication was fantastic. We’re very happy with how it turned out, and we’ve been getting some very positive feedback from readers.


I remember when Jim, our MD, came to me after he’d read through the fi rst issue and


said that it was essential that every issue needed to be just as good if not better. As you’ll know from Jim and Lisa’s leader page at the beginning of this issue, they are extremely happy with how the fi rst issue turned out, and even more determined to constantly improve, and make every issue even better than its predecessor. We mention the excellent feedback not to gloat, but instead to stress the fact that your opinion matters – after all, you are the ones reading the magazine, so surely it should be up to you what goes in it? This industry has been around for a long time, yet it never seems tired. Garden


centres are always going to be an important part of society, and the reason we look to constantly improve Garden Centre Retail is because that’s what we see happening to the industry as a whole. Think about it, with such prominent competition from supermarkets making room on their shelves for garden products, and the levels of rain which almost made me want to build an ark and gather two of every animal, it amazes me how well garden centres end up. Sure, fi nancially it’s been a struggle over the past few years, but it has been for everyone, and you lot seem to emerge from the fl oodwaters with smiles on your faces, ready and waiting to help old ladies wheel their fl atbed of plants across the car park and load it into their cars.


What's your favourite movie? The Bridges of Madison County.


What is your proudest achievement? A charity motorcycle ride from Los Angeles to San Francisco with 28 girls all on Harley-Davidsons.


How long have you worked at the GCA? 19 years.


How do you think garden centres have changed in the last 10 years? They are more perceptive and know what their customers want.


What product do you think will be a summer best seller? We are going to have some great summer weather so barbecues.


What is the most important tool to help you in your job? Has to be email, saves so much time and money.


50 MA RCL 2 APRIH 2014 / GARDEN CENTRE RETAIL


Pat Adams Administrator The Garden Centre Association


www.gca.org.uk


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