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Welcome to the Product Lines pages of Garden Centre Retail, where we will be looking at all things products. If you have news stories, please email them to joe.wilkinson@eljays44.com


So, the fi rst issue of Garden Centre Retail has come and gone, and we are now onto the second. We have had great feedback on the Product Lines pages, so long may that continue. The diversity of products available in this sector is astonishing. We heard from Julian Winfi eld in Garden Centre Retail last month, who told us that Haskins has 35,000 product lines. Some readers will stock less, some more. My goal is to show you what options – and ultimately what support in terms of consumer advertising, attractive packaging ideas and POS options – you have for your garden centre. Hopefully I can achieve that over the coming months and years as Garden Centre Retail grows and continues. April’s Product Lines pages


continue in the same fashion as the previous month. We have a lawncare article


written by Emma Rogers of Westland Horticulture, and we also look at the latest barbecue products that are available for you to stock. We also take a look at


another batch of top products in our Latest Products pages. We try to get a good variety in this feature and open up all the options that you have in terms of what’s available to stock. Lastly, for our Trading With


feature this month, we have an interview with Chris Ramsden of Suttons Seeds, who answers questions about the company, which has been around for over 200 years! Thanks, and as always I


hope you enjoy reading! PRODUCT LINES


TV advertising support for Scotts retailers


The Scotts Miracle-Gro annual TV advertising campaign will be hitting TV screens across the country again this spring and summer. As you’d expect from the


biggest name in gardening, they will be promoting several of their biggest brands and best selling products throughout the busy spring and summer gardening seasons on primetime TV. This year, Scotts are


spending a total of £6 million on TV media, from mid-March to mid-June. The campaign


Joe Wilkinson Merchandise Editor


First PVC double glazed greenhouse launched by Nordic Garden Buildings


Nordic Garden Buildings, has launched the fi rst ever PVC double glazed greenhouse in the UK market. It aims to give the consumer the most effi cient and low maintenance greenhouse on the market, challenging the dominance of wood and aluminium frames. The PVC greenhouse has been designed to bring the thermal effi ciencies of double glazing and the practicalities of


plastic to the UK’s growing and cultivation markets. www.nordicgarden.co.uk


Gardman management team tasked with driving growth


Stewart Hainsworth, Gardman CEO has created an eclectic group of talented managers from the garden industry and FMCG businesses comprising of varied market experience, skills and capabilities to deliver the new corporate brand strategy to drive growth in wild bird care and gardening in an increasingly competitive market. Category management is


under the leadership of new Category Director Tim Goff, who joined at the beginning of March. Reporting directly to Stewart


Hainsworth, CEO and working alongside Duncan Ross, Garden Centre Sales Director, are new appointees Chris Clark, National Sales Director and Paul Murden,


WWW.GARDENCENTRERETAIL.COM 41


International Sales Director. Sarah Downing, Marketing Director is leading the brand strategy aimed at driving greater sales value for Retailers. Scott Kilshaw, Supply Chain Director and Mark Little, Finance Director completes the new senior management team. www.gardman.co.uk


will ensure customers come fl ocking to garden centres and stores to buy products that they know give great results, from the brands and names they know and trust. Check out www.gardencentreretail.com for further information.


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