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s t or e design P a u l P le y del l


In his second feature, Paul Pleydell outlines a selection of ways in which a garden centre can become a true retail experience and prove itself as a destination in the face of the growing swarm of online retail


Creating the Experience


Understanding the need for experiential retailing, developing a vision for your centre and daring to be different


There is nothing in your garden centre that I need. I mean really need. Yes, you may have many products that I like and that I want, but none that I really need. If all of the garden centres in the UK


were to disappear tomorrow, life would go on. We would feed ourselves, our children would be educated and we would do our best to try and heal the sick. Life would go on. What makes this harder to swallow


Employ people who are great with the public and initiate conversation 30 APRIL 2014 / GARDEN CENTRE RETAIL


is the ever increasing competition from online retailers. These online retailers are able to offer the customer wider choice, great prices and home delivery and after the first few times, we have all got used to online shopping – the fear has gone and for some it has actually become enjoyable. It is predicted that in the next four years online retailing will double.


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