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GET MORE FROM THIS SPRING WITH ROUNDUP


Are you Roundup ready? With this in mind, it’s important to make sure that your Roundup is displayed in high traffic areas throughout your store. This means that customers can quickly find products from the brand that they know and trust.


Spring is a key time for garden retailers as the nation’s thoughts turn to gardening. Gary Philpotts, Roundup Lawn and Garden UK Business Director, advises retailers on how to be prepared for the season ahead by


stocking up on the products consumers will be looking for.


With spring well underway, homeowners across the UK will undoubtedly be starting to think about tidying up their outside space. A weed free garden always rates highly as a must have, and as the weather warms up and the weeds start to appear many gardeners will head to a garden centre to look for a solution in the form of a weedkiller.


But why choose to promote Roundup? Here are the facts…


1. Roundup is the most popular weed killer in the UK, with around 40% of all spending on Roundup*


2. The top 3 selling weedkiller packs in the UK are Roundup** – Roundup Gel, 1L Ready to Use and 5L Pump ‘N Go – so make sure they’re on display


3. Consumers love Roundup’s new products. Gel has been a runaway success, while the new 2.5L Pump ‘N Go Mini is set to be as popular as its 5L counterpart


4. Roundup has the largest media spend of any brand, every year. For 2014 Roundup has spent £2million on a multi-channel TV advertising campaign, beginning before Easter and running until July


Competitor advertising spend versus Roundup ROUNDUP COMPETITOR 1 COMPETITOR 2 £41 COMPETITOR 3 £0 £20 £46


For every £100 spent by Roundup, other brands spend significantly less


£14 £40 £60 Source: AdDynamix Jan 2012-Oct 2013 Market share value of sales ROUNDUP COMPETITOR 1 COMPETITOR 2 16.2% 14.2% COMPETITOR 3 0% 10% 8.1% 20% 30% 40%


Source: GfK RTUK, Panelmarket excl. ironmongers, weedkillers, Sales Value, YTD to Aug 2013


40.2% £80 £100


Connect with us!


To find out more about the UK’s leading weed killer brand and how it can help you increase sales this season visit out website: roundup-garden.com/trade or call 01483 410334.


Facebook.com/RoundupUK Twitter.com/RoundupUK YouTube.com/Killstheroot


On TV in 2014


Roundup® is a registered trade mark of Monsanto Technology LLC. * GfK RTUK, Panelmarket excl. ironmongers, weedkillers, Sales Value, YTD to Aug 2013 **GfK RTUK, Panel Market excl. ironmongers, Weedkillers, Sales Value, Hitlist, YTD to Aug 2013


HOW ROUNDUP IS SUPPORTING RETAILERS


 Investing in multi-platform, wide reaching consumer communications across TV,


print and online, supported by an engaging PR and social media strategy.


 Creating eye catching POS and displays for our retail customers.


 Offering our retailers the opportunity to improve their Roundup knowledge with the Roundup Academy – a free to use training tool that is proven to help increase sales thanks to its great advice.


roundup-academy.com


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