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SUPPORTER’S REPORT


exchange, commodities and derivatives markets globally. In the FX market, the Bloomberg platform’s mix of data and analytics is aligned with market-moving news, analyst coverage and technical commentary that enable wealth managers to invest complete confidence in their decisions. When it comes to FX, any trader will tell you success also depends on who you know, and Bloomberg subscribers have access to the world’s most influential FX community, giving them an advantage when generating trade ideas, conducting research and finding trading partners. Fast-moving commodity markets are another arena where real-time news, analysis and data are becoming a must, with timing increasingly proving the key to profitability. Up-to-the minute information from Bloomberg Commodities, including both news and customizable alerts, gives wealth managers a comprehensive view of these changeable global markets. That overview is complemented by highly advanced charting and valuation tools that turn raw information into valuable knowledge. No matter which asset classes are central to their


strategies, the modern Family Office also needs access to best-in-class execution that can grant them access to fragmented pools of liquidity – worldwide – and ensure they are both maximizing efficiency and minimizing costs. Bloomberg’s suite of execution tools covers all asset classes and includes a powerful, commission- free e-trading platform for foreign exchange, FXGO. Aggregating all a firm’s requirements in a single platform also obviates the need for additional systems or solutions, enabling the Family Office to trim costs and optimize its workflow.


News – and analysis – you can use Information becomes truly powerful when it is given meaning: only the two combined give wealth managers the insight they need to make genuinely informed decisions. The Bloomberg Professional service goes beyond traditional news sources, integrating actionable coverage directly into the same platform they use to manage their portfolios, carry out analysis and execute trades. Such integration provides wealth managers with an added layer of insight; current events inform their understanding of each new day’s developments, while archived stories help illuminate historic market movements to inspire future trading strategies. Subscribers can also sign up for email delivery of any number of Bloomberg Brief newsletters, including the China Brief, each featuring exclusive content and proprietary data. While breadth of coverage is important, sometimes


depth of knowledge is required for wealth managers to understand the dynamics of a particular industry. On those occasions, they need a single source that can deliver an instant, easy-to-read snapshot of the key industry themes and data. Bloomberg Industries (BI) is a unique new global research platform that provides over 125 industry-specific dashboards that do just that. Each is a portal into its related industry, where experienced analysts present key data and add value to it through analysis of key themes and trends. Again full integration with the rest of the Bloomberg


Professional service means the sector, industry and company level data from BI can be used to inform your strategies across asset classes. Proof once again, that for the Family Office as much as the Wall St trader, knowledge is power.


The Bloomberg Professional service goes beyond traditional news sources, integrating actionable coverage directly into the same platform they use to manage their portfolios, carry out analysis and execute trades.


FAMILY OFFICE: THE FUTURE 61


VENTURE PHILANTHROPY, EDUCATION & VALUES


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