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SUPPORTER’S REPORT


A fine taste of culture W


Zinzan Cunningham finds a luxury concierge tourism operator with a fine point of difference.


hen I started Culturati, I had one goal in mind,” says Eleanor Dearin, “to combine my passion for art and culture with my passion for London and my love of hospitality.”


The 34-year old Australian started the luxury concierge service after attending


London Business School’s Entrepreneurship Summer School. Originally from a fine arts background, Ms Dearin worked as a documentary filmmaker and later as a curator at London’s prestigious Victoria and Albert Museum before launching out on her own. “I was inspired by what I learnt at LBS and the experience empowered me to go out


and create my dream business,” says Ms Dearin. “I realised that by combining my expertise in the cultural and fine arts fields with


top-notch business processes I could create a unique product that would meet a particular need in London’s travel scene.” Culturati is a personalised, luxury concierge service that helps guests to explore


their destination city within a chosen framework, maximising their time and pleasure by connecting them with their cultural interests and passions. Culturati’s service is highly personalised and the company creates bespoke


programmes to suit the client’s specific tastes and requirements. Ms Dearin is passionate about getting every detail right, from the moment a guest


arrives at the airport until the moment the Culturati team waves them goodbye. “Our focus is on helping guests to see whatever they’d like to see and meet


whoever they’d like to meet,” says Ms Dearin. We offer programs to suit a range of tastes, so whether you are interested in classical music, military history, sculpture, gardens, antiques, sporting events or fine dining, we can craft a program which perfectly matches your interests,” she says. Culturati caters to clients from a range of backgrounds including China and the


Middle East.


A sample of London options CLASSIC LONDON


Immerse yourself in British traditions and history in a multifaceted experience including history, art and architecture. Culturati’s Classic London Tour takes in the cultural landscape of the city’s famous museums and galleries.


CONTEMPORARY LONDON


Step into elegance and luxury and join London’s chic scene to experience the best in art, design, fashion and culture. Your personal concierge and chauffeur will provide you with access to the capital’s finest experiences and attend to your every need.


LONDON HIPSTER


Calling all indie hipsters, fashionistas and arty types! Check out Culturati’s offering of East End’s essential haunts and join the London Hipster Experience that combines art, music, food and fashion. Explore the art scene, join a gallery crawl, step inside local artist’s studios and squat warehouses.


FAMILY OFFICE: THE FUTURE 107


LIFESTYLE


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